Job DescriptionWe are seeking a Manager Strategy for a Global Bitumen Manufacturer.

NJob Profile:

NLead advocacy and strategic efforts to strengthen the adoption and positioning of PMB (Modified Bitumen) through engagement with industry stakeholders, including interactions and meetings with Central Road Research Institute (CRRI) and senior government officials and regulatory bodies to support policy discussions, technical advocacy, and industry alignment.

NResponsible to create & drive Digital Transformation, Internal Consulting, Innovation & process enhancement projects across functions.

NDesign Dashboard for leadership team to improve performance across functions & projects

NSupport development of financial & business models by supplying researched inputs on assumptions & future projections

NCollaborate with working group teams to develop for future development

NSupport creation of project pitches & presentations to senior leadership

NSupport the company's strategic and marketing initiatives by driving brand visibility, digital engagement, content development, and execution of special projects.

NConduct market research and competitive intelligence to identify market trends, customer insights, and business opportunities.

NDrive content strategies to increase organic reach and strengthen the company's market presence across digital and social media platforms.

NPlan, monitor, and track marketing campaigns, ensuring timely execution of activities, deliverables, and performance metrics.

NManage and coordinate branding and marketing agency partnerships, ensuring effective campaign execution and adherence to brand guidelines.

NCollaborate with cross-functional teams to create high-quality content, including blogs, articles, case studies, thought leadership pieces, and other marketing collateral.





NSupport and execute digital marketing initiatives, including website optimization, social media campaigns, content marketing, and performance analytics.

NCoordinate with internal stakeholders and external partners to ensure consistent brand messaging and successful delivery of marketing initiatives.

NMeasure and analyse campaign effectiveness using key performance indicators, recommending improvements to maximize engagement and business impact.

NCoordinate with internal stakeholders and external agencies to execute marketing programs, enhance the company's digital presence, monitor market and regulatory developments, prepare strategic presentations and recommendations, and contribute to business growth and market expansion.

NAssist the HOD – Sales & Marketing in preparing business presentations, reports, and management updates.

NImplement digital initiatives and state specific strategies for business enhancement

NManage projects initiatives by identifying potential opportunities, developing frameworks for evaluating process & formulating an approach enhance efficiency.

NMeet govt bodies, master product advocacy & attend all forums and conferences related to Road Industry

NCreate proposals & pitches to present development opportunities to the senior leadership

NManager Brand Strategy and Marketing Requirements:

NEngineering Graduate + Full Time MBA (preferred) with Minimum 3-5 years of experience

NTech savvy in terms of scouring all kinds of data sources, preparing dashboards & digitization of processes

NCreative, Out of box thinking with strong drive & collaborative skills

NStrong Analytical capabilities

NDemonstrate ability to quickly assimilate & effectively use recent information

NCollaborate with working groups of partners & potential partners to develop business logic & project proposals

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