Company Description KaroStartup is a global startup media platform that began in 2020 as a college-side project on Instagram and has grown into a community of over 1M members. The platform focuses on Bharat's young founders, including students, first-time entrepreneurs, and early-stage startup builders who are shaping India's future. KaroStartup prioritizes authentic entrepreneurial journeys, highlighting real struggles, pivots, failures, and breakthroughs rather than hype. The platform helps founders share their stories, build credibility, and inspire the next wave of entrepreneurs across Bharat. KaroStartup is dedicated to providing visibility to meaningful startup journeys and amplifying their impact.

Role :We're looking for someone who can become the engine behind KaroStartup's story pipeline — someone who's obsessed with finding great Indian brands, getting founders to open up about their real journeys, and turning that raw material into content that stops the scroll.

This isn't a behind-the-scenes-only role. You'll be researching brands, reaching out to founders, having real conversations with them, and eventually stepping in front of the camera yourself — for podcasts, video stories, and on-ground content.

If you love Indian business stories, aren't afraid to cold-message a founder on LinkedIn, and want to build your on-camera presence while doing it — this is built for you.

What You'll Do Story Sourcing & Research

Identify under-the-radar Indian brands and founders with genuinely compelling, untold stories

Independently verify facts, revenue figures, and founder details before any story moves forward

Build and maintain a running content bucket of researched, ready-to-develop story ideas

Founder Outreach & Relationship Building

Reach out to founders and businesses via LinkedIn and other social platforms





Pitch and secure conversations with founders to learn their real origin stories — how they started, what nearly broke them, how they built what they have today

Prioritize and set up in-person meetings with Bengaluru/Delhi NCR-based founders where possible

Represent KaroStartup professionally in every outreach conversation — every DM is a potential story, partnership, or podcast guest

Content Creation : Assist in shaping raw founder conversations into KaroStartup's signature storytelling format

Design supporting visuals and graphics using Canva

Edit short-form video content (reels, podcast clips, YouTube shorts) — basic video editing skills required

Apply working knowledge of SMO (Social Media Optimization) to maximize reach and engagement

Apply basic SEO principles to written content and video metadata

On-Camera & Podcast Presence

Be willing to appear on camera — for podcast interviews, video story narrations, and founder conversations

Represent the KaroStartup brand voice confidently in recorded and live formats

Help conduct and co-host podcast conversations with founders

What We're Looking For A genuine love for Indian business, startups, and entrepreneurship stories — you should already be someone who reads/watches this content for fun

Basic proficiency in video editing (any tool — CapCut, Premiere Rush, Canva video, etc.)

Working knowledge of Canva for graphic design

Basic understanding of SMO (Social Media Optimization) and SEO fundamentals





Strong written communication skills — able to conduct research and summarize a founder's story clearly

Comfortable with cold outreach — not afraid of rejection, persistent in following up

Willingness and confidence to be on camera regularly (this is non-negotiable for this role)

Based in Bengaluru or willing to work hybrid from Bengaluru

Bonus: existing interest in or exposure to content creation, journalism, or brand

What Success Looks Like A consistently full content bucket of verified, under-covered founder stories

Founders responding positively to outreach and agreeing to feature on KaroStartup

Growing comfort and quality in your on-camera presence across podcasts and video stories

Content that performs — engagement, reach, and story quality that reflects KaroStartup's standard

Why Join KaroStartup

Work directly with the founder on a fast-growing content brand with a 10M audience

Build your own on-camera presence and personal brand while growing ours

Meet and learn directly from India's most compelling under-the-radar founders

Real ownership over the research → outreach → storytelling pipeline, not just execution of someone else's brief A Note Before You Apply

We are looking for serious people only. If you're looking for a comfortable, routine job — this is not it. We want people who want to grow 10x in the next couple of months, not settle into a role. You should be genuinely passionate about this category — Indian business, founders, and storytelling — not just looking for a content job.

We want ambitious people who are willing to do something big, who think in terms of building something that matters, not just completing tasks. Our goal is to become the number one name in this category, and for our stories to reach a global audience. If that excites you, apply.

If it doesn't, this role isn't for you.

📌 Storyteller (Bengaluru)
🏢 KaroStartup
📍 Bengaluru