Key Responsibilities

Brand Strategy & Positioning

- Own Freyr Energy's brand narrative across all consumer-facing touchpoints — digital, on ground, and retail partnerships.

- Develop annual brand calendars aligned with business goals, seasonal demand cycles, and competitive moments.

- Drive consistency in brand voice, visual identity, and messaging across regions and channels.

Campaign Planning & Execution

- Lead end-to-end campaign development — from brief to execution — across ATL, BTL, and digital.

- Manage agencies (creative, media, PR) with clear briefs, timelines, and accountability frameworks.

- Design consumer promotions, referral programs, and channel partner activation initiatives.

Digital & Social Marketing

- Oversee the brand's presence on YouTube, Instagram, Facebook, Linkedin, Twitter and the company website.

- Guide the content strategy team to produce platform-native content that builds awareness and drives leads.

- Analyse platform performance metrics and translate them into actionable content and media decisions.

Market Intelligence & Growth

- Conduct regular marketing gap analyses — identifying underserved customer segments,



messaging opportunities, and competitor white spaces.

- Partner with sales and product teams to align marketing with pipeline and conversion targets.

- Lead market research, consumer surveys, and competitor benchmarking exercises.

Team & Stakeholder Leadership

- Manage and mentor a team of marketing professionals including interns and executives along with GM- Marketing.

- Report on marketing ROI, brand health metrics, and campaign performance to senior leadership.

- Collaborate cross-functionally with sales, operations, agencies and partner teams.

Requirements

What We're Looking For

Experience &

Education

- 6–8 years of marketing experience, with at least 3 years in a retail brand.

- Proven track record of managing integrated campaigns with measurable business outcomes.

- Should have prior team management experience

- MBA in Marketing or equivalent from a recognised institution preferred.

Skills

- Robust command of brand strategy, campaign management, and consumer behaviour

📌 Sr. Marketing Manager (Hyderabad)
🏢 Freyr Energy
📍 Hyderabad