Key Responsibilities

Lifecycle Strategy & Orchestration

- Partner with demand gen, sales, design, operations, events and customer success teams to design lifecycle programs that attract, nurture, convert, and grow accounts.
- Map and optimize touch points across acquisition, pipeline creation, conversion, onboarding, adoption, upsell, and cross-sell.
- Incorporate AI-powered personalization and predictive analytics into lifecycle journeys to improve engagement and conversion.
- Align nurture and engagement programs with sales plays, pipeline targets, and customer expansion goals.

Campaign Design & Execution

- Build, launch, and optimize multi-step journeys, automated nurture streams, and energetic email campaigns.
- Create and maintain responsive email templates and personalized campaign experiences informed by customer data and AI-driven recommendations.
- Execute A/B testing for subject lines, templates, and workflows to drive continuous improvement and maximize performance.

Data & Segmentation

- Leverage behavioral, demographic, and firmographic data to create advanced segmentation and targeted campaigns.
- Refine lead scoring and handoff processes in partnership with marketing operations and sales.
- Track and analyze lifecycle performance metrics, providing actionable insights to improve conversion and retention.

Compliance & Best Practices

- Ensure compliance with global email marketing regulations (CAN-SPAM, GDPR, CCPA) and internal data governance standards.




- Stay current with email and marketing automation best practices, tools, and technologies.

Platform Management

- Manage and optimize workflows, integrations, and data configurations across platforms such as Marketo, Salesforce, and ABM/lifecycle tools.
- Explore emerging AI and machine-learning applications for campaign orchestration, personalization, and predictive analytics.

Ideal Qualifications:

- Bachelor-s degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required
- A minimum of 4 years of experience in B2B/B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scale
- Proficiency with Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.
- Familiarity with AI-powered marketing tools
- Experience with Google Analytics, Google Ads, and social advertising platforms is preferred.
- Goal-driven with a keen interest in search and digital marketing is required
- Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required
- Strong analytical skills with the ability to interpret data and identify actionable insights are required.
- Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required.
- Strong writing, grammar, spelling, proofreading, and researching skills are required.

📌 Sr. Lifecycle Marketing Specialist (Pune)
🏢 OpenGov
📍 Pune