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Social Media Manager leads the development and execution of a company's social media strategy to boost brand awareness, engage audiences, and drive conversions.

Responsibilities include building content calendars, producing platform-specific content, moderating communities, and analyzing performance metrics to optimize ROI.Core ResponsibilitiesStrategy &

• Planning: Develop and implement overarching social media strategies tailored to distinct platforms (e.g., Instagram, X, LinkedIn, and TikTok).Content Creation: Plan, create, and schedule engaging multimedia content (copy, images, and short-form video) aligned with the brand voice.Community Management: Respond to direct messages, monitor comments, foster audience loyalty, and handle customer inquiries in real-time.Analytics &

• Reporting: Track Key Performance Indicators (KPIs) such as reach, engagement rate,



and conversions using analytics tools; generate actionable reports.Trend Intelligence: Stay up to date with social media algorithms, emerging trends, and viral formats to keep the brand's digital presence cutting-edge.Key Skills &

• QualificationsCopywriting &

• Visuals: Excellent written communication and storytelling skills; ability to design or direct content using tools like Canva or Adobe Creative Suite.Analytics Proficiency: Experience utilizing reporting platforms like Google Analytics or social media native insights.Social Tools: Familiarity with scheduling and listening platforms such as Sprout Social or Hootsuite.Education &

Experience: Typically requires a Bachelor's degree in Marketing or Communications and 1–3 years of hands-on social media management experience.

📌 Social media ( nagpur)
🏢 Naukripay
📍 Nagpur