Job Description

Company Description up Carrera is an education enterprise focused on preparing the workforce of tomorrow with in-demand skills. The organization designs learning experiences that bridge the gap between education and evolving industry needs. By emphasizing practical, career-focused training, up Carrera aims to help learners stay competitive in a agile job market.

Team members collaborate closely with educators, industry partners, and learners to create impactful, scalable skill-building programs.

Role Description This is a full time, on-site Performance Marketing Manager role based in Kochi. The Performance Marketing Manager will plan, execute, and optimize digital campaigns across channels such as search, social media, display, and affiliates to drive learner acquisition and engagement.
The role involves managing campaign budgets, tracking key performance indicators, analyzing data, and generating insights to improve return on investment. The individual will collaborate with content, product, and sales teams to align marketing efforts with business goals, and will oversee testing strategies including A/B experiments to refine messaging and targeting.
Daily responsibilities also include reporting on campaign performance,



managing external vendors or agencies as needed, and staying current with digital marketing trends relevant to the education sector.
Qualifications
Robust experience in performance marketing, including managing paid search, paid social, and other digital acquisition channels.
Proficiency in analytics and reporting tools (e.g., Google Analytics, ad platform dashboards) and the ability to interpret data to make decisions.
Demonstrated skills in campaign planning, budget management, and optimizing for conversion and ROI.
Ability to collaborate effectively with cross-functional teams such as content, product, and sales to align marketing initiatives.
Excellent written and verbal communication skills, with attention to detail and a data-informed approach to problem-solving.
Bachelor's degree in marketing, business, communications, or a related field; relevant certifications in digital marketing are a plus.
Experience in the education or edtech sector is advantageous, along with a strong interest in workforce development and skills training.
Comfort working on-site in Kochi, with the ability to manage multiple campaigns and deadlines in a quick-paced workplace.

📌 Performance Marketing Manager Kochi (India)
🏢 upCarrera
📍 India