– Social Media Marketing Manager Position: Social Media Marketing Manager

Company: Arow Hotels & Resorts

Location: Jaipur, Rajasthan

Department: Marketing & Branding

Employment Type: Full-Time

Experience: 3–5 Years (Hospitality, Travel, Luxury Lifestyle, or Agency experience preferred) About the Role

Arow Hotels & Resorts is looking for a creative, data-driven, and strategic Social Media Marketing Manager to lead our digital presence across all hotel brands and hospitality properties. The ideal candidate should have expertise in content strategy, social media management, paid campaigns, influencer collaborations, and brand storytelling to drive engagement, leads, and direct bookings. Key Responsibilities

Social Media Strategy

Develop and execute monthly social media strategies for all hotel and resort brands. Build platform-specific content plans for Instagram, Facebook, LinkedIn, YouTube, and emerging platforms. Increase brand awareness, engagement, and online community growth.

Content

Planning & Execution

Prepare monthly content calendars. Coordinate with graphic designers, video editors, photographers, and content creators. Ensure high-quality creative content aligned with brand guidelines. Write engaging captions, campaign copies, and promotional content.

Campaign

Management

Plan and execute seasonal, festive, wedding, staycation, and promotional campaigns. Run paid Meta advertising campaigns focused on lead generation and bookings. Monitor campaign performance and optimize ROI. Influencer & Brand Collaborations

Identify and onboard travel creators, influencers, and hospitality bloggers. Manage influencer partnerships from planning to reporting. Coordinate brand collaborations and promotional events. Analytics & Reporting

Track KPIs including reach, engagement, followers, leads, and conversions.



Prepare weekly and monthly performance reports. Suggest improvements based on analytics and industry trends. Team Coordination

Lead the social media and creative team. Coordinate with Revenue, Sales, Operations, and Marketing departments. Ensure timely execution of campaigns and marketing activities.

Reputation

Management

Monitor social media comments, messages, and customer feedback. Maintain positive online brand reputation. Coordinate responses with operations when required.

Required

Skills

Strong understanding of Meta Business Suite.

Experience with Facebook & Instagram Ads. Knowledge of LinkedIn Marketing.

Content

Planning & Copywriting.

Social Media

Analytics & Reporting. Canva and Adobe Creative Suite understanding. Basic SEO & Digital Marketing knowledge.

Influencer

Marketing. Excellent communication and leadership skills. Strong project management abilities.

Preferred

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Mass Communication, or related field. 3–5 years of experience in Social Media Marketing. Hospitality or luxury brand experience will be an added advantage.

Experience managing multiple brands simultaneously.

Key Performance

Indicators (KPIs)

Growth in followers and engagement. Lead generation through social media campaigns. Increase in direct booking inquiries. Campaign ROI. Content consistency and quality. Brand reach and impressions. Community engagement rate. Timely execution of monthly marketing calendars.

What We

Offer

Market-competitive salary package. Career growth opportunities within Arow Hotels & Resorts. Creative and collaborative work environment. Exposure to luxury hospitality brands. Performance-based incentives. Learning and development opportunities. If you're passionate about creating impactful digital campaigns and building memorable hospitality brands, we'd love to have you on our team.

📌 Social Media Marketing Manager (Jaipur)
🏢 Revup
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