Social Media & Marketing ManagerAbout Brikito

Brikito is building an AI Operating System for the construction and real estate industry. Our mission is to transform one of the world’s least digitized industries through artificial intelligence, automation, and intelligent project management. We are looking for a creative, highly driven, and execution-focused Social Media & Marketing Manager to build our brand from the ground up.

Role Overview

As the Social Media & Marketing Manager, you will take complete ownership of Brikito’s digital marketing and social media presence. You will be responsible for planning, creating, designing, publishing, managing, and optimizing all marketing content across multiple platforms. This is a hands-on role for someone who enjoys building brands from zero to one.

Key Roles & Responsibilities1.

Social Media

Management

Own and manage Brikito’s complete social media presence.

Develop and execute monthly and quarterly content calendars.

Maintain a consistent brand voice across all platforms.

Ensure regular posting and audience engagement.

Platforms to Manage

Instagram

LinkedIn (Company Page)

Founder’s LinkedIn Profile

Facebook

Google Business Profile

YouTube (if applicable)

X (Twitter) and other emerging platforms whenever required.

2.

Content

Creation

Create engaging content that educates, inspires, and builds trust.

Develop content around

Artificial Intelligence

Construction Technology

Product Features

Startup Journey

Founder Branding

Industry Insights

Customer Stories

Product Updates

Events and Announcements

Write compelling captions, headlines, and calls-to-action.

3.

Graphic

Design & Creative Development

Design high-quality graphics, carousels, banners, posters, and infographics.

Create visually appealing creatives aligned with Brikito’s brand identity.

Produce marketing collateral for both online and offline campaigns.

Ensure consistency in typography, colors, and overall branding.

4.





Video

Content

Edit short-form videos and reels.

Create engaging product demonstrations and explainer videos.

Develop motion graphics whenever required.

Assist in scripting and editing founder videos.

5.

Founder

Branding

Build and manage the Founder’s personal brand on LinkedIn.

Create thought leadership posts.

Publish regular updates showcasing the startup journey.

Increase founder visibility through strategic content.

6.

Digital

Marketing

Plan and execute organic and paid marketing campaigns.

Run campaigns for product launches, events, hiring, and lead generation.

Optimize campaigns to improve reach and conversions.

- Paid Advertising

Create and manage paid campaigns across Meta and LinkedIn.

Boost high-performing posts strategically.

Monitor advertising budgets and campaign performance.

Continuously optimize campaigns for better ROI.

- Analytics & Performance Tracking

Monitor social media insights and campaign analytics.

Track key performance indicators including:

Reach

Engagement

Followers

Website Traffic

Click-Through Rate (CTR)

Lead Generation

Cost per Lead

Return on Ad Spend (ROAS)

Prepare weekly and monthly performance reports with actionable recommendations.

9.

Brand

Building

Ensure consistent messaging across all customer touchpoints.

Build awareness for Brikito within the construction and technology ecosystem.

Position Brikito as a leading AI platform for construction.

- Website & Digital Presence

Coordinate updates to the company website.

Ensure consistency across all digital platforms.





Support SEO initiatives and optimize content for discoverability.

11.

Campaign

Planning

Plan campaigns around

Product launches

Industry events

Company milestones

Customer success stories

Recruitment drives

Investor updates

Thought leadership initiatives

12.

Community

Engagement

Respond to comments and messages professionally.

Engage with customers, founders, industry professionals, and communities.

Build an active online community around Brikito.

13.

Marketing

Ownership

Take complete ownership of Brikito’s marketing execution.

Work closely with the founders to define and implement marketing strategies.

Generate creative ideas that contribute to the company’s growth.

Build scalable marketing processes as the company grows.

Desired Skills

2–4 years of experience in Social Media Marketing, Digital Marketing, or Brand Management.

Strong graphic design skills using Canva, Adobe Creative Suite, Figma, or similar tools.

Excellent copywriting and storytelling abilities.

Experience with Meta Ads Manager and LinkedIn Campaign Manager.

Understanding of Google Business Profile and Google Analytics.

Basic knowledge of SEO and website content management.

Video editing skills using Premiere Pro, CapCut, After Effects, or similar tools.

Strong analytical mindset with the ability to interpret campaign performance.

Ability to work independently in a fast-paced startup setting.

Passion for technology, AI, SaaS, and startups is highly preferred.

What We Offer

Opportunity to build the marketing function from the ground up.

Direct collaboration with the founders.

High ownership and creative freedom.

Exposure to AI, SaaS, and the construction technology industry.

Opportunity to shape the brand of a fast-growing startup.

Compensation

CTC: ₹5,00,000 per annum

Location: Work from Office – Harrington Road, Chennai

Employment Type: Full-time

📌 Social Media Manager (Chennai)
🏢 Brikito
📍 Chennai