We're ? hiring a Social Media Manager at AAYNA Clinic. We're looking for someone who treats social media like a bit of an art form. Someone who spots a trend three scrolls before it blows up, has strong feelings about fonts on a Reel cover, knows exactly what makes something feel premium instead of just "trying," and genuinely lights up at the thought of building a brand people trust with their skin, their confidence, and their story. Key Responsibilities:

Develop and execute monthly social media strategies aligned with brand positioning

Manage Instagram, Facebook, YouTube, LinkedIn & emerging platforms

Plan and oversee content calendars (reels, posts, stories, campaigns)

Coordinate with doctors, therapists & marketing team for content creation

Shoot supervision & basic understanding of aesthetic photography/video

Write compelling captions aligned with luxury skincare positioning

Manage influencer collaborations & brand partnerships

Monitor engagement, respond to DMs/comments professionally

Run paid campaigns in coordination with performance marketing team

Track analytics, prepare monthly performance reports & optimize strategy

Stay updated with industry trends, competitor analysis & viral formats

Identify, onboard, and manage influencer/creator partnerships; negotiate collabs and track ROI

Plan and execute launches, patient/community events, and on-ground activations end-to-end

Build co-marketing partnerships and brand collaborations that expand reach and credibility Key Skills & Requirements:

3–4 years of proven experience in social media management

Experience in luxury, beauty, skincare,



fashion or lifestyle brands preferred

Strong understanding of Instagram algorithms & reel trends

Excellent copywriting & communication skills

Creative mindset with attention to detail

Basic knowledge of Meta Ads & analytics tools

Ability to manage shoots & coordinate with internal teams

Self-driven, proactive & brand-sensitive approach

Have worked in the service industry or luxury/premium space - hospitality, beauty, fashion, wellness, or lifestyle brands where experience and perception are everything.

About

Us

AAYNA is a leading luxury clinic in the field of cosmetic dermatology and aesthetics, founded by Dr.

Simal

Soin, one of India’s top dermatologists and aesthetic medicine specialists. With state-of-the-art facilities in Delhi-NCR and Ludhiana, AAYNA offers an advanced range of FDA-approved and non-invasive treatments to address various skin and hair concerns.

Our expert team of dermatologists and aestheticians provides innovative solutions, including laser hair reduction, facelifts, fillers, weight-loss, anti-aging treatments, and more.

At AAYNA, we are committed to delivering safe, effective, affordable, and world-class care to help individuals look and feel their best.

What We Offer

Opportunity to work with a premium, growing brand

Creative freedom with strategic direction

Professional & growth-oriented environment

Market-competitive salary as per industry standards ? Location: New Delhi

? Experience: 3 - 6 years

? Apply: [email protected]

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📌 Social Media Manager (New Delhi)
🏢 AAYNA
📍 New Delhi