We are looking for a passionate and data-driven Twitter (X) Marketing Specialist to own and grow our brand presence on X. The ideal candidate should have proven experience in audience growth, content strategy, community engagement, trend monitoring, and performance analytics. Key Responsibilities

Develop and execute the brand's content strategy on X (Twitter).

Create engaging, conversation-driven content that increases reach, engagement, and followers.

Monitor trending topics and leverage real-time opportunities for brand visibility.

Manage daily posting, scheduling, and community engagement.

Drive follower growth through organic and paid initiatives.

Monitor competitor activities and industry trends.

Collaborate with design, content, and marketing teams for campaign execution.

Analyze performance metrics and provide actionable insights for continuous optimization.

Manage Twitter Ads campaigns and optimize for engagement, traffic, and conversions.



Requirements

3+ years of hands-on experience managing brand accounts on X (Twitter).

Proven track record of growing followers and improving engagement rates.

Robust understanding of social media analytics and reporting.

Experience with Twitter Ads and audience targeting.

Excellent copywriting and communication skills.

Ability to identify trends and create real-time marketing opportunities.

Experience with social media management tools such as Hootsuite, Sprout Social, Buffer, etc.

Familiarity with B2B marketing and technology platforms is a plus.

Preferred

Skills

✅ Twitter Growth Strategy

✅ Social Media Analytics

✅ Community Management

✅ Twitter Ads

✅ Content Planning & Copywriting

✅ Real-Time Marketing

📌 Social Media Executive (Mumbai)
🏢 Lu0026T-SuFin
📍 Mumbai