Role & Responsibilities

- Own day-to-day content for client Instagram accounts, plus LinkedIn and YouTube
- Track trends daily across niches (D2C, jewellery, wellness, pets, B2B) and spot what is worth adapting for each brand
- Monitor analytics & adjust strategies
- Write scroll-stopping hooks, captions, and short-form scripts
- Build monthly content calendars and hashtag strategy per brand
- Brief designers and video editors, then review output for quality and brand fit
- Run influencer outreach: shortlist the right creators, handle negotiation, track deliverables and budgets
- Monitor, respond to, and escalate community messages and comments; foster positive audience relationships
- Track, analyse, and report on social metrics
- Handle multiple social media accounts at once

Preferred Candidate Profile

- 2+ years of experience in social media marketing and influencer marketing




- Must have a proper proof of work or portfolio
- Background working in digital marketing agency
- Detail oriented individual with an analytical approach
- Strong writing and storytelling, ability to make an ordinary product sound interesting in two lines
- Valuable design sense and prior experience working alongside designers
- Familiarity with Instagram Reels, LinkedIn content, and YouTube (Shorts and long-form)
- Comfortable with analytics: Instagram Insights, LinkedIn Analytics, YouTube Studio
- Basic editing (CapCut, Canva) or AI content tools

Perks and Benefits

- 100% remote work
- Direct ownership of tasks - no micromanagement
- Exposure to international clients across India, GCC and Europe
- Growth path into a senior role as we scale

📌 Social Media Executive (Kolkata)
🏢 Eegnite
📍 Kolkata