Company Description Pratha Sarees is a contemporary ethnic wear brand specializing in thoughtfully designed sarees that blend traditional craftsmanship with modern aesthetics. Based in the Pune Division, the brand focuses on quality fabrics, detailed workmanship, and distinctive designs that appeal to a wide range of customers.

Pratha

Sarees maintains a strong presence across retail and digital channels, aiming to make curated ethnic fashion more accessible. Team members collaborate closely to showcase the brand’s identity, highlight artisanship, and engage customers through compelling storytelling.

Role Description This is a full-time, in office role located in the Pune Division for a Social Media Content Creator. The role involves planning and producing daily content for platforms such as Instagram, Facebook, and other relevant channels, including posts, reels, stories, and short videos that highlight Pratha Sarees’ products and brand values.

The Social Media Content

Creator will capture and edit photos and videos, write engaging captions, manage content calendars, and coordinate with the marketing and sales teams to support campaigns and promotions. The role also includes monitoring engagement, responding to comments and messages, and using insights and trends to refine content strategies.



The individual will collaborate with designers, store staff, and other stakeholders to ensure consistent brand representation and timely coverage of new collections, events, and offers.

Qualifications

- Solid skills in social media content creation, including photography, videography, and basic editing for platforms such as Instagram, Facebook, and WhatsApp Business.
- Ability to write clear, engaging, and brand-aligned copy for captions, product highlights, and storytelling posts.
- Experience managing social media pages, scheduling content, and using platform insights or analytics to optimize performance.
- Familiarity with ethnic fashion or retail, and a genuine interest in sarees, textiles, and Indian craftsmanship.
- Strong visual sense, attention to detail, and ability to follow brand guidelines while contributing creative ideas.
- Effective communication and collaboration skills, with the ability to work on-site, coordinate with cross-functional teams, and interact with customers or models when needed.
- Basic proficiency with design or editing tools (e.G., Canva, mobile video editing apps, or similar tools) is preferred.
- Relevant education or prior experience in social media, content creation, fashion, or retail marketing is an advantage.

📌 Social Media Content Creator (India)
🏢 Pratha Sarees
📍 India