Job Summary The Social Media Associate is responsible for planning, creating, managing, and optimizing the organization's social media presence across all assigned brands. The role focuses on increasing brand awareness, audience engagement, lead generation, and maintaining consistent brand communication through strategic content planning and execution. Key Responsibilities1.

Social Media

Strategy & Planning

Develop monthly social media calendars for all assigned brands.

Plan campaigns aligned with admissions, events, and organizational objectives.

Ensure timely execution of the approved content calendar.

Monitor social media trends and recommend current content ideas. 2.

Content

Creation & Publishing

Create engaging social media content including captions, reels, stories, carousels, and static posts.

Coordinate with the design and video teams for creative production.

Ensure all content follows brand guidelines.

Schedule and publish content across all social media platforms.

- Cross-Department Coordination

Coordinate with academic, admissions, HR, events, and other departments to gather timely information.

Collect content requirements and ensure deadlines are met.

Maintain effective communication to support marketing campaigns. 4.

Community

Management

Monitor social media inboxes and comments.

Respond to direct messages, comments, and inquiries professionally and within the defined response time.

Escalate admissions or customer service inquiries to the concerned department when required. 5.

Google Business Profile





Management

Publish regular updates and promotional posts on Google Business Profile.

Monitor customer reviews.

Coordinate initiatives to increase positive Google reviews.

Respond to reviews professionally and promptly.

- Event & Campaign Promotion

Plan and execute promotional campaigns for institutional events.

Coordinate event coverage, including live updates, stories, reels, and post-event content.

Work with event teams to maximize online engagement. 7.

Brand

Promotion

Promote institutional achievements, academic programs, student success stories, and organizational announcements.

Ensure consistent branding across all digital platforms.

Support lead generation campaigns through organic social media. 8.

Digital Display

Management

Update digital display boards with approved promotional materials.

Ensure content is current, accurate, and aligned with ongoing campaigns. 9.

Performance

Monitoring & Reporting

Track social media performance using platform analytics.

Prepare monthly performance reports.

Monitor KPIs and recommend improvements based on data.

Analyze competitor activities and industry trends.

Required

Qualifications

Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.

Minimum 2 years of experience in social media management or digital marketing.

Experience managing multiple social media platforms simultaneously. Salary, Allowances & Perks

Highly attractive and negotiable

📌 Social Media Assistant (Uttar Pradesh)
🏢 United Academy
📍 Uttar Pradesh