Shopify Merchandising & Growth Manager

Location: Netaji Subhash Place (NSP), Delhi (Work from Office)

Experience: 2–4 Years About Nutristar

Nutristar is one of India's fastest-growing sports nutrition marketplaces, offering 1000+ authentic supplements from leading brands. We're looking for a Shopify Merchandising & Growth Executive to own the day-to-day management, merchandising, optimization, and performance of our Shopify storefront. This role combines catalog management, conversion rate optimization (CRO), pricing, promotions, inventory coordination, and Shopify administration to deliver an exceptional shopping experience.

Key ResponsibilitiesShopify Store Management

Manage the daily operations of the Shopify store.

Maintain collections, navigation, homepage banners, landing pages, and category pages.

Ensure all product pages are accurate, optimized, and up to date.

Monitor and resolve website issues, broken links, and performance errors.

Coordinate theme updates and implement Shopify best practices.

Merchandising & Catalog Management

Manage SKU onboarding, product variants, collections, and brand pages.

Organize seasonal collections, campaign collections, and promotional merchandising.

Optimize product images, descriptions, and merchandising layouts.

Ensure inventory visibility across all products.

Pricing & Promotions

Configure discounts, coupon codes, automatic discounts, BOGO offers, free gifts, loyalty offers, and shipping promotions.

Manage sale pricing and promotional campaigns.

Coordinate energetic pricing strategies where applicable.

Inventory & Vendor Management

Track inventory accuracy, stock reconciliation,



and inventory synchronization.

Monitor low-stock alerts, safety stock, and stockouts.

Coordinate with vendors to ensure inventory availability and timely replenishment.

Analyze fast-moving and slow-moving inventory.

Track vendor performance and GMV contribution.

Conversion Rate Optimization (CRO)

Conduct A/B testing on landing pages, product pages, banners, and calls to action.

Analyze heatmaps and customer behavior to identify improvement opportunities.

Improve user experience (UX), navigation, mobile responsiveness, and site speed.

Optimize conversion rate, click-through rate (CTR), and customer journey.

Shopify Apps & Automation

Manage Shopify apps and third-party integrations.

Implement Shopify Flow automations and Shopify Functions where appropriate.

Coordinate API-based integrations with external systems.

Evaluate new Shopify applications that improve efficiency and customer experience.

Analytics & Reporting

Monitor key business KPIs and prepare regular performance reports.

Track

Conversion Rate

CTR

Refund Rate

Return Rate

Inventory Accuracy

Stockouts

Vendor Performance

GMV by Vendor

Site Speed

Conversion Lift

Recommend improvements based on data and customer behavior.

Required Skills





2–4 years of experience managing Shopify stores.

Strong understanding of Shopify Admin, collections, products, inventory, and merchandising.

Experience with Shopify Flow, Shopify Functions, and app integrations.

Good knowledge of CRO, UX, A/B testing, and customer journey optimization.

Familiarity with inventory management and pricing strategies.

Strong analytical skills using Excel or Google Sheets.

Basic understanding of HTML/CSS and Shopify themes is an advantage.

Ability to coordinate with design, marketing, operations, and vendors.

Preferred Experience

D2C e-commerce experience (health, nutrition, FMCG, beauty, or lifestyle).

Experience working with 1,000+ SKUs.

Familiarity with analytics tools such as GA4, Microsoft Clarity, or Hotjar.

Understanding of merchandising best practices and inventory planning.

Key Success Metrics

Conversion Rate

Average Order Value (AOV)

Revenue per Visitor

Site Speed

Inventory Accuracy

Stockout Rate

Return & Refund Rate

Vendor GMV

SKU Health

Website Uptime

Landing Page Performance

Promotion Effectiveness

Why this title works for Nutristar

Given Nutristar's scale (Shopify, marketplace model, 1,000+ SKUs, multiple supplement brands), "Shopify Merchandising & Growth Executive" best communicates that this person is responsible not just for uploading products, but for actively growing revenue by improving merchandising, pricing, promotions, inventory, and conversion optimization. It also differentiates the role from your existing CRM/Customer Experience position while allowing the two to work closely together.

📌 Shopify Merchandising & Growth Manager (Delhi)
🏢 Nutristar
📍 Delhi