SEO Associate Department: Marketing & Growth

Location: Mumbai (Work from Office)

Employment Type: Full-Time

Experience Level: 1-3 Years About the Role

We're looking for a hands-on, execution-driven SEO Associate who thrives on getting things done - not just planning them. This is primarily an SEO role - organic search (on-page, technical, off-page) will be your core, day-to-day focus - with added scope to cover how discovery is evolving: AI Overviews and answer engines (AEO/GEO), community-led search visibility (Reddit, Quora), and app store visibility (ASO) where relevant to the business.

This is not a strategy-only or reporting-only role - you'll be expected to roll up your sleeves, implement changes, run experiments, track outcomes, and iterate fast. Key Responsibilities

Core SEO Execution

Own and drive organic search rankings and quality traffic growth as the primary goal of this role - not just visibility, but traffic that converts

Conduct keyword research, search intent mapping, and content gap analysis focused on high-intent, high-relevance queries

Execute on-page SEO: meta tags, headers, internal linking, schema markup, content optimization

Perform technical SEO audits - crawlability, indexation, site speed, Core Web Vitals, mobile usability, canonicalization

Manage and maintain XML sitemaps, robots.txt, redirects, and structured data implementation

Collaborate with content and design teams to optimize existing pages and recent content for search performance

Monitor rankings, organic traffic quality (engagement, bounce rate, conversions), and overall performance using tools like Google Search Console, GA4, Ahrefs/SEMrush/Screaming Frog

Backlinking & Off-Page SEO

Build and execute link-building campaigns - guest posting, HARO/journalist outreach, resource-page link building, broken-link building, digital PR

Identify and prioritize link prospects based on domain authority, relevance, and topical fit

Run outreach at scale (email sequences, follow-ups, relationship management with publishers/bloggers)

Audit backlink profile regularly - disavow toxic/spammy links, track referring domain growth, benchmark against competitors

Explore and secure link/mention opportunities via partnerships, sponsorships, and collaborations

Community & Forum Visibility (Reddit, Quora)

Build and execute a presence strategy on Reddit and Quora to drive organic visibility, brand mentions, and referral traffic





Identify high-intent subreddits/Quora spaces relevant to the business and engage authentically (not spammy self-promotion)

Answer relevant questions, seed discussions, and monitor brand/competitor mentions across these platforms

Treat Reddit/Quora content as a visibility channel for both traditional SEO (these platforms rank heavily in SERPs) and AI/answer engines (LLMs frequently cite Reddit and Quora threads)

AI Adoption & Modern Search Tactics

Leverage AI tools (ChatGPT, Claude, Gemini, Perplexity, SEO-specific AI tools) to speed up research, content briefs, topic clustering, and reporting

Build repeatable AI-assisted workflows for content optimization, competitor analysis, and technical audits

Stay updated on how Google's AI Overviews, SGE, and algorithm updates impact organic visibility

AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization)

Optimize content to appear in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and other LLM-powered search surfaces

Structure content for extractability - clear answers, structured data, FAQ schema, concise definitions, and citation-worthy formatting

Track brand visibility and citations within AI/answer engines, not just traditional SERPs

Experiment with content formats (structured Q&A;, comparison tables, entity-rich content) that perform well in generative search results

Partner with content teams to build an AI-search-ready content framework across the website

ASO (App Store Optimization) - Secondary Scope

Optimize app store listings (Apple App Store, Google Play) - title, keywords, description, screenshots, and ratings/reviews strategy - if the business has a mobile app

Track keyword rankings and conversion rate (impressions to installs) within app stores

Apply relevant SEO principles (keyword research, competitor analysis, iterative testing) to app store visibility

Reporting & Collaboration

Prepare weekly/monthly performance reports covering traditional SEO KPIs, backlink growth, Reddit/Quora visibility,



ASO performance (if applicable), and emerging AEO/GEO visibility metrics

Work closely with content writers, developers, and paid media teams to ensure SEO is embedded across the funnel

Flag technical or content issues proactively and drive them to resolution Requirements

1-3 years of hands-on SEO experience (agency or in-house) - this is a core requirement, not a nice-to-have

Strong working knowledge of on-page, technical, and off-page SEO fundamentals, including hands-on backlink building and outreach

Familiarity with SEO tools: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar

Experience running or contributing to link-building/outreach campaigns

Comfort engaging on Reddit/Quora for visibility - understands community norms and how to avoid coming across as spam

Practical experience using AI tools to support SEO workflows (content briefs, research, audits, reporting)

Working understanding of AEO/GEO concepts and how generative AI is changing search behavior

Basic understanding of HTML/CSS and how it impacts SEO implementation

Strong bias for execution - comfortable moving from analysis to implementation quickly

Good written communication skills for content collaboration, outreach, and reporting Good to Have

Experience with schema markup (JSON-LD) implementation

Exposure to CMS platforms (WordPress, Webflow, Shopify, etc.)

Basic exposure to ASO tools/practices (App Store Connect, Google Play Console, App Radar, etc.)

Basic understanding of prompt engineering for AI-search optimization

Prior experience tracking brand mentions/citations in AI chatbots or answer engines What Success Looks Like in This Role

Consistent, measurable improvement in organic keyword rankings and search visibility

Growth in quality organic traffic - engaged sessions, low bounce rate, and higher on-site conversions, not just raw traffic volume

Increased content visibility/citations within AI Overviews and answer engines

Faster turnaround on SEO implementation (technical fixes, on-page updates, content optimization)

A well-documented, repeatable SEO + AI-search workflow that scales with the team Why Join Us

Work at the intersection of traditional SEO and the next wave of AI-driven search

High ownership role with direct impact on organic growth

Opportunity to build and shape AEO/GEO practices early, ahead of most of the industry

📌 SEO Associate (Mumbai)
🏢 Truemeds
📍 Mumbai