Role Overview

Kanerika is looking for a Senior SEO Strategist who doesn’t just “optimize pages,” but builds scalable, AI-driven growth systems. This role sits at the intersection of SEO, automation, and revenue strategy—where experimentation meets execution.

You will be responsible for driving organic growth that contributes directly to a $35M pipeline target for 2026, while positioning Kanerika as a globally recognized data & AI brand across the U.S. and Europe.

This is a player-coach role—you’ll execute hands-on while mentoring junior talent and building repeatable systems that scale.

Why Kanerika

At Kanerika, we operate like a lab more than a factory. Ideas get tested. Systems get rebuilt. What worked yesterday is challenged today.

You’ll work on

● Cutting-edge AI + SEO convergence (programmatic, Agentic workflows)

● High-impact global campaigns across North America and Europe ● A culture that values ownership, speed, and intellectual curiosity

Requirements

Key Responsibilities

1. SEO Strategy & Revenue Alignment

● Build and execute a global SEO strategy aligned to a $35M revenue pipeline target (2026)

● Identify high-intent keyword clusters across services, solutions, and migration-led growth pages ● Own organic contribution to pipeline, not just traffic metrics

2. Core SEO Execution (Foundational Excellence)

This is where consistency beats cleverness.

● Conduct comprehensive keyword research (short-tail, long-tail, intent-driven clustering)

● Perform on-page optimization:

○ Meta titles, descriptions, headers ○ Keyword placement and semantic optimization ○ Content structure and readability ● Manage technical SEO hygiene:

○ Crawl ability, indexing, XML sitemaps, robots.txt ○ Core Web Vitals and page speed optimization ○ Fixing broken links, redirects, canonical issues ● Execute internal linking strategies to improve authority flow and discover-ability ● Perform regular SEO audits and implement fixes proactively ● Monitor rankings, traffic, and engagement metrics using SEO tools

3. AI-Driven & Programmatic SEO

● Design and deploy programmatic SEO frameworks using AI workflows ● Implement SEO GEO scripting using Claude Code or equivalent tools to scale content and optimization ● Build systems for high-volume page generation with quality control

4. Automation & Cloud-Driven SEO Operations

● Leverage cloud automation to streamline SEO workflows (audits, reporting, publishing)

● Build repeatable pipelines for:

○ Content production ○ Internal linking ○ Technical SEO checks ● Focus on efficiency and scale over manual execution

5. Content Strategy & Optimization

● Partner with content teams to develop SEO-driven content calendars

● Optimize existing content for:





○ Improved rankings ○ Higher engagement and conversions ● Ensure alignment with search intent across the funnel (TOFU, MOFU, BOFU)

● Drive content refresh and pruning strategies

6. Experimentation at Scale

● Run small-scale SEO experiments rapidly, then scale winning strategies ● Test:

○ Content formats ○ SERP features ○ AI-generated vs human-assisted content ● Establish a continuous optimization loop

7. Authority Building & Link Growth Engine

● Own and scale:

○ Link insertions

○ Guest posting programs

○ Link exchanges and partnerships

● Conduct backlink audits and disavow toxic links where necessary ● Manage and grow inbound requests for collaborations and paid placements

● Build a sustainable backlink acquisition engine that compounds over time

8. Global Brand Expansion

● Strengthen Kanerika’s search visibility in the U.S. and Europe

● Localize and optimize content for regional search behavior and intent

● Position Kanerika as a thought leader in data, AI, and analytics

9. Analytics, Reporting & Insights

● Track and report on:

○ Organic traffic ○ Keyword rankings ○ Conversion rates and pipeline contribution ● Use tools like:

○ Google Analytics ○ Google Search Console ○ SEO platforms (Ahrefs, SEMrush, etc.)

● Translate data into actionable insights and strategy adjustments

10. Team Leadership & Mentorship

● Mentor and coach junior SEO resources

● Establish SOPs and quality benchmarks ● Operate as a hands-on leader (player-coach mindset)

11. Thought Leadership & Continuous Learning

● Stay ahead by actively following SEO and AI thought leaders

● Bring in new ideas from:

○ AI search evolution ○ Algorithm shifts ○ Emerging tooling ecosystems

Qualifications

● 5–8+ years in SEO, preferably in B2B, SaaS, or consulting environments

● Proven experience in driving measurable pipeline or revenue via SEO

● Strong hands-on experience across:

○ Technical SEO ○ On-page & off-page SEO ○ Content strategy ● Experience with AI-assisted SEO workflows and automation tools

● Familiarity with programmatic SEO and large-scale content systems

● Experience with cloud platforms or automation frameworks is a plus

What We’re Looking For

Someone who respects the basics—but doesn’t stop there.

● Meticulous with fundamentals,



but always thinking ahead ● Experimental and data-driven

● Industrious and execution-focused

● Able to balance precision with speed

● Comfortable operating in a world where SEO is rapidly evolving with AI

Success Metrics

● Contribution to $35M marketing pipeline (2026)

● Growth in organic traffic and qualified leads

● Improvement in keyword rankings and SERP visibility

● Increase in domain authority and backlink quality ● Scalable SEO systems and automation frameworks deployed

Benefits

Benefits

1. Culture:

a. Open Door Policy: Encourages open communication and accessibility to management

. b. Open Office Floor Plan: Fosters a collaborative and interactive work environment.

c. Flexible Working Hours: Allows employees to have flexibility in their work schedules.

d. Employee Referral Bonus: Rewards employees for referring qualified candidates.

e. Appraisal Process Twice a Year: Provides regular performance evaluations and feedback.

- Inclusivity and Diversity: a. Hiring practices that promote diversity: Ensures a diverse and inclusive workforce.

b. Mandatory POSH training: Promotes a safe and respectful work workplace.

- Health Insurance and Wellness Benefits:

a. GMC and Term Insurance: Offers medical coverage and financial protection.

b. Health Insurance: Provides coverage for medical expenses.

c. Disability Insurance: Offers financial support in case of disability.

- Child Care & Parental Leave Benefits:

a. Company-sponsored family events: Creates opportunities for employees and their families to bond.

b. Generous Parental Leave: Allows parents to take time off after the birth or adoption of a child.

c. Family Medical Leave: Offers leave for employees to take care of family members' medical needs.

- Perks and Time-Off Benefits:

a. Company-sponsored outings: Organizes recreational activities for employees.

b. Gratuity: Provides a monetary benefit as a token of appreciation.

c. Provident Fund: Helps employees save for retirement.

d. Generous PTO: Offers more than the industry standard for paid time off.

e. Paid sick days: Allows employees to take paid time off when they are unwell.

f. Paid holidays: Gives employees paid time off for designated holidays.

g. Bereavement Leave: Provides time off for employees to grieve the loss of a loved one.

- Professional Development Benefits:

a. L&D; with FLEX- Enterprise Learning Repository: Provides access to a learning repository for professional development.

b. Mentorship Program: Offers guidance and support from experienced professionals.

c. Job Training: Provides training to enhance job-related skills.

d. Professional Certification Reimbursements: Assists employees in obtaining professional certifications.

e. Promote from Within: Encourages internal growth and advancement opportunities.

📌 Senior SEO Strategist (AI-Native Growth) (Hyderabad)
🏢 kanerika software
📍 Hyderabad