This role is responsible to strategically drive and scale the top line by devising sales and business strategies for tapping into the ABG Ecosystem – ABG Employees, Distributors, Vendors, etc.
Job Context & Major Challenges
Job Context/Job Challenges:Organizational Context
ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities.
ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire current customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers.
ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.
Key Challenges
Making inroads into ABG ecosystem
Conducting marketing activities in these premises to create awareness and promote sales of financial products distributed by ABCD
Identifying business opportunities to scale business and drive topline from these premises
Providing services w.r.t financial products to people in these premises
Providing after sales services in these premises
Apart from tapping into the business opportunities in these plants, leveraging business opportunities in One ABC branches and also tapping into natural market/open market to increase sales in the assigned territory
Regular visits to ABG Plants/Factories near base branch location to ensure sourcing from ABG employees & their families, nearby townships
Ability to identify key influencers and build relationships with plant heads/local population in the worksite area
Willingness to travel often at a set frequency to the plant/factory location
Ability to connect with multiple levels/types of people- top senior management to plant workers- with clear understanding of their value & need system
Good and clear communication regarding financial awareness, product features, key differentiators of ABC product suite
Ability to navigate ambiguity and unchartered path without constant monitoring/supervision
Disciplined and dedicated and persistent- especially in new environment conditions
Willingness to go out of one’s way to provides superior customer service to ABG employees and workers, keeping the customer at the centre of every thought, word & action
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Sales ProductivityDriving topline in the assigned productivity
Achieving business targets
Maintaining a healthy product mixKRA2New Customer AcquisitionIncrease customer acquisition in the assigned territory
Acquire new customers while identifying cross-sell and up-sell opportunities with existing customers and increasing no of products sold per customerKRA3Operational EffectivenessTrack and ensure efficient business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance)
Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFLKRA4Market Intelligence & Competition AwarenessKeep a close watch on the market to tap into new business opportunities
Continuous monitoring of the competition and its products/activities/engagements/strategies to stay ahead of the competition
Keep sharing market/competition updates to the seniors and management to help the company informed and stay ahead of competitionKRA5Self DevelopmentInvest in self learning and capability building
Leverage online/offline learning and development platforms for sef development