About the Role We are looking for an experienced Senior PPC Specialist who has a proven track record of generating high-quality leads for the USA market through Google Ads and Microsoft (Bing) Ads.

This is not a general digital marketing role. We are specifically looking for someone who has successfully managed PPC campaigns for service-based businesses targeting US consumers.

Candidates with hands-on experience in any of the following industries will be given strong preference:

- Printer Support Services.
- Bookkeeping & Accounting Services.
- Antivirus / Technical Support Services.
- Remote IT Support Services.

If you have consistently generated qualified leads while maintaining profitable CPL and ROI, we’d like to hear from you.

Key Responsibilities • Plan, build, manage, and optimize Google Search, Display, Performance Max, and Microsoft Bing Ads campaigns..

- Generate high-quality inbound leads from the USA..
- Create and optimize keyword strategies for competitive industries..
- Manage large PPC budgets while maximizing ROI..
- Perform keyword research, audience research, and competitor analysis..
- Develop effective ad copies with robust CTR and conversion rates..
- Optimize Quality Score, CPC, CPA, ROAS, and overall campaign performance..
- Set up and manage conversion tracking using Google Tag Manager, GA4, and Microsoft UET..
- Build remarketing campaigns and audience segmentation..
- Conduct A/B testing for ads, landing pages, bidding strategies, and extensions..
- Monitor search terms and implement negative keyword strategies..
- Analyze campaign performance and provide weekly/monthly reports..
- Collaborate with designers, developers, and sales teams to improve conversion rates..
- Stay updated with Google Ads and Microsoft Ads policy changes.

Mandatory





Requirements • Minimum 4 years of hands-on PPC experience..

- Expert in Google Ads..
- Expert in Microsoft (Bing) Ads..
- Strong understanding of Search campaigns..
- Experience managing campaigns with significant monthly ad spend..
- Experience targeting customers in the United States from India..
- Strong knowledge of conversion tracking and attribution..
- Experience using:.

◦ Google Analytics 4 (GA4).

◦ Google Tag Manager (GTM).

◦ Microsoft UET.

◦ Google Keyword Planner.

◦ Looker Studio.

◦ Microsoft Ads Editor.

Highly Preferred

Experience

Candidates should have successfully generated leads in one or more of the following industries:

- Printer Services.
- Printer Support.
- Bookkeeping Services.
- Accounting Services.
- Antivirus Software.
- Technical Support.
- Managed IT Services.
- Remote Computer Support.

Required Skills • Google Ads.

- Microsoft Bing Ads.
- Google Analytics 4.
- Google Tag Manager.
- Conversion Tracking.
- Keyword Research.
- Landing Page Optimization.
- A/B Testing.
- Search Campaign Optimization.
- Performance Reporting.
- Budget Management.
- Lead Generation.
- CRO (Conversion Rate Optimization).

Qualifications • Bachelor’s degree in Marketing, Business, Computer Science, or a related field..

- Google Ads Certification (Preferred)..
- Microsoft Advertising Certification (Preferred)..
- Excellent analytical and problem-solving skills..
- Strong communication and reporting abilities..
- Ability to work independently and meet lead-generation targets..

Key Performance

Indicators (KPIs) • Cost Per Lead (CPL).

- Qualified Leads Generated.
- Conversion Rate.
- Click-Through Rate (CTR).
- Return on Ad Spend (ROAS).
- Cost Per Acquisition (CPA).
- Lead Quality.
- Campaign ROI.

📌 Senior PPC Specialist (Google Ads & Microsoft/Bing Ads) – USA Lead Generation (Delhi)
🏢 HiveRift Softwares
📍 Delhi