Role & responsibilities

- Develop and execute performance marketing strategies for D2C and lead generation brands.

- Manage and optimize campaigns across Meta Ads, Google Ads, YouTube, LinkedIn, Snapchat, and other advertising platforms.

- Plan campaigns for website purchases, lead generation, traffic, awareness, engagement, remarketing, and retention.

- Scale campaigns while maintaining target ROAS, CAC, CPL, CPA, and profitability.

- Analyze campaign performance, customer journeys, and sales funnels to improve conversions.

- Create audience strategies including lookalike, retargeting, interest-based, and funnel-based audiences.

- Collaborate with creative and content teams to improve campaign performance.

- Monitor campaign performance daily and optimize based on data.

- Manage advertising budgets across multiple client accounts.

- Implement Meta Pixel, Conversion API, Google Analytics, and Google Tag Manager.





- Prepare campaign performance reports and present insights to clients.

- Identify new growth opportunities and emerging advertising trends.

- Coordinate with website teams to improve landing page conversions and user experience.

Preferred candidate profile

- 2 to 5 years of Performance Marketing experience.

- Strong hands-on experience in Meta Ads and Google Ads.

- Experience handling D2C e-commerce and Lead Generation campaigns.

- Robust understanding of ROAS, CAC, CPL, CPA, CTR, conversion funnels, and scaling strategies.

- Experience with Shopify/e-commerce marketing is preferred.

- Hands-on knowledge of Meta Pixel, Conversion API, Google Analytics, and Google Tag Manager.

- Strong analytical, communication, and client management skills.

- Ability to manage multiple client accounts in a fast-paced agency environment.

📌 Senior Performance Marketing Executive (Mumbai)
🏢 Cynosure Corporate Solutions
📍 Mumbai