Performance Marketing Manager

Location: Mumbai

Experience: 5+ Years

Department: Marketing

Employment Type: Full-time

About Imarticus Learning

Imarticus Learning is a leading professional education company offering industry-focused programs in Finance, Analytics, Technology, Business, and Digital Marketing. With a presence in 20+ cities, 1,000+ employees, and partnerships with premier institutes like IIMs, IITs, ISB, XLRI, PwC, and KPMG, we have empowered over 1 million learners and placed 75,000+ professionals.

Key Responsibilities

Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, LinkedIn, and other digital platforms.

Drive lead generation while optimizing CPL, CAC, ROAS, CTR, and conversion rates.

Conduct A/B testing for ads, creatives, and landing pages to improve campaign performance.

Monitor budgets,



campaign performance, and prepare regular reports.

Collaborate with creative, content, admissions, and CRM teams to improve lead quality and conversions.

Explore and test new acquisition channels and audience segments.

Requirements

5+ years of experience in Performance Marketing with strong expertise in lead generation.

Hands-on experience with Google Ads, Meta Ads, YouTube Ads, Google Analytics, GTM, and CRM tools.

Robust analytical skills with experience in campaign optimization and budget management.

Excellent communication and stakeholder management skills.

Interested candidates can share their resume at: (phone hidden)

📌 Senior Performance Marketing (Mumbai)
🏢 Imarticus Learning
📍 Mumbai