Job Title: Performance Marketing Executive

Company: Mentors Eduserv

Location: Andheri East, Mumbai (On-site)

Employment Type: Full-Time

Industry: Education / EdTech

Functional Area: Digital Marketing / Performance Marketing

Role Category: Performance Marketing Executive

Experience: 35 Years

Salary: 6.0 LPA – 12.0 LPA (Based on Experience) + Performance Incentives

About Mentors Eduserv

Mentors Eduserv is one of India's leading EdTech organizations, committed to delivering quality education and career-oriented learning solutions. We are expanding our Digital Marketing team and are looking for a data-driven Performance Marketing Executive who can plan, execute, optimize, and scale paid marketing campaigns across multiple digital platforms.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, YouTube Ads, and LinkedIn Ads.
- Generate high-quality leads while maintaining the target Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
- Manage campaign budgets and allocate spend effectively across platforms.
- Create audience segmentation, remarketing, and lookalike audience strategies.
- Conduct A/B testing for creatives, landing pages, ad copies, and campaign structures.
- Track campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion APIs.
- Collaborate with the Creative, Video Editing, Content, and Design teams to develop high-converting ad creatives.
- Monitor campaign KPIs and prepare daily, weekly, and monthly performance reports.
- Identify new growth opportunities through data analysis and market research.




- Optimize landing pages and conversion funnels to improve lead quality.
- Stay updated with the latest digital marketing trends, platform updates, and advertising policies.

Required Skills

- Strong hands-on experience with Google Ads.
- Strong hands-on experience with Meta Ads Manager.
- Experience with YouTube Advertising.
- Knowledge of LinkedIn Ads and lead generation campaigns.
- Google Analytics 4 (GA4).
- Google Tag Manager (GTM).
- Meta Pixel & Conversion API implementation.
- Keyword research and audience targeting.
- Conversion Rate Optimization (CRO).
- Budget planning and campaign scaling.
- Excellent analytical and reporting skills.
- Proficiency in Microsoft Excel or Google Sheets.
- Basic understanding of SEO is an added advantage.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- Google Ads Certification preferred.
- Meta Blueprint Certification is an advantage.
- Experience in the EdTech industry will be preferred.

Key Performance Indicators (KPIs)

- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Lead Quality
- Conversion Rate
- Click-Through Rate (CTR)
- Revenue Contribution
- Campaign ROI
- Monthly Lead Generation Targets

Why Join Mentors Eduserv?

- Opportunity to work with one of the fastest-growing EdTech organizations.
- Performance-based incentives and growth opportunities opportunities.
- Exposure to high-budget digital marketing campaigns.
- Collaborative and innovation-driven work environment.
- Continuous learning and professional development.

📌 Senior Performance Marketing Executive (Mumbai)
🏢 Mentors Eduserv Edtech
📍 Mumbai