Role Overview

We are looking for a Senior Marketing Manager to lead global marketing and brand strategy across enterprise AI, investment banking, and financial technology markets. This role requires someone who understands how to position complex AI and financial infrastructure products to sophisticated audiences including investment banks, financial institutions, private equity firms, venture capital firms, advisory platforms, founders, and enterprise decision-makers. You will be responsible for driving market positioning, content strategy, GTM marketing initiatives, brand presence, lead generation campaigns, and enterprise growth initiatives.

The ideal candidate combines strategic thinking with strong execution capabilities and understands how to market high-value enterprise technology solutions in institutional and financial markets. What You’ll Do

Lead and execute overall marketing and brand strategy

Build company’s positioning as the AI operating layer for investment banking and enterprise deal execution

Develop and manage multi-channel marketing campaigns across digital, enterprise, and institutional audiences

Create high-quality marketing content including thought leadership, product positioning, investor narratives, enterprise collateral, case studies, and GTM materials

Work closely with founders, sales, product, and leadership teams to align marketing with business growth objectives

Drive enterprise lead generation and demand generation initiatives

Build and optimize outbound and inbound marketing funnels

Manage company's presence across LinkedIn, industry events, partnerships, PR, and strategic media opportunities

Develop messaging frameworks for enterprise AI, workflow automation, financial infrastructure, and deal intelligence products

Analyze campaign performance, pipeline attribution, CAC, engagement metrics, and growth opportunities





Help shape company’s institutional brand across global financial and technology ecosystems

Support strategic partnerships, conferences, webinars, and enterprise marketing initiatives Requirements

5–7 years of experience in B2B marketing, enterprise marketing, SaaS marketing, fintech marketing, or AI product marketing

Strong understanding of enterprise technology, AI platforms, SaaS, financial services, investment banking, or capital markets ecosystems

Experience marketing high-ticket enterprise or consultative solutions

Proven track record of building and scaling marketing initiatives for high-growth technology or financial companies

Strong understanding of enterprise GTM strategy, funnel optimization, and demand generation

Bachelor’s or Master’s degree from a reputed institution preferred Must Have

Experience positioning enterprise AI, SaaS, fintech, or workflow automation products

Strong understanding of

Enterprise marketing funnels

Demand generation

Brand positioning

Institutional marketing

Content-led growth

Performance marketing

GTM execution

Ability to translate complex AI and financial infrastructure concepts into clear, compelling narratives

Solid communication, storytelling, and strategic thinking skills

Experience working with founders, enterprise sales teams, or institutional stakeholders

Familiarity with AI-driven marketing tools, automation platforms, analytics systems, and CRM workflows

Strong understanding of LinkedIn-led B2B growth and enterprise audience targeting

Ability to manage multiple high-priority initiatives in a fast-moving environment Preferred Background

Candidates with experience in any of the following will be highly preferred:

Investment banking or financial services marketing

Enterprise AI or SaaS marketing

Fintech or capital markets ecosystems

Institutional sales enablement

AI automation or workflow infrastructure platforms

Founder-led startup or high-growth technology environments

📌 Senior Marketing Manager (India)
🏢 HireBound
📍 India