Responsibilities/Skills

- Developing and implementing AI-native digital marketing programs across all channels web, ABM, email, marketing automation, social media, and paid advertising leveraging AI tools to accelerate execution, improve targeting precision, and continuously optimize performance in line with brand and business priorities

- Leading AI-augmented content strategy and creation — using generative AI tools to produce compelling, on-brand content at scale that drives engagement across every stage of the B2B buying journey, while maintaining quality and brand voice consistency

- Owning organic social media strategy and execution across LinkedIn, X, Instagram, YouTube, FB and other relevant platforms — building Incedo’s brand presence and thought leadership through consistent, high-quality content; leveraging AI tools to plan, draft, and schedule posts, track engagement, and identify trending topics and conversations relevant to Incedo’s target audiences

- Drive AI-powered Account Based Marketing programs using intent data platforms (6sense, Demandbase) to identify in-market accounts, prioritize buying committees, and orchestrate hyper-personalized multi-channel campaigns tailored to key target accounts in the US market

- Drive integrated demand generation across inbound and digital channels (webinars, website, events, paid campaigns, email) — leveraging AI-powered predictive lead scoring and automated nurture flows to improve pipeline quality, conversion rates, and velocity

- Building and operating an AI-native GTM tech stack and engineering layer — using Clay, Apollo.io, Claude, and workflow automation platforms — designing lead enrichment pipelines, intent-signal routing, and CRM integrations that connect marketing execution directly to revenue operations

- Overseeing SEO, GEO (Generative Engine Optimization), A/B and multivariate testing, landing page personalization,



and CRO to continuously improve organic visibility, traffic quality, and conversion rates

- Reviewing and continuously optimizing all digital assets — website, landing pages, and social media — using AI-powered personalization and analytics to tailor experiences for different segments and improve engagement and conversion metrics

- Planning, controlling, and reporting the digital marketing budget — allocating spend across channels based on pipeline influence and revenue impact, ensuring continuous ROI improvement

- Building a data-driven, AI-powered marketing analytics practice — using unified reporting platforms to analyze campaign ROI and KPIs, surface predictive insights, and deliver actionable recommendations; generating regular performance dashboards for the digital marketing portfolio

- Championing AI adoption across the marketing team — identifying, piloting, and embedding the right AI tools into daily workflows (content creation, campaign execution, reporting, personalization), upskilling team members, and building an AI-native marketing culture within Incedo

Qualifications / Experience

- Around 12-15 years of relevant work experience in digital marketing for B2B customers in the US market, preferably in a leading global IT or technology services organization; with demonstrable hands-on experience using AI tools to drive marketing outcomes in the last 2+ years





- Deep understanding of B2B customer marketing best practices and AI-augmented buyer journeys — knowing how to engage prospects and customers at every touchpoint, from awareness to retention, using personalized, AI-driven content and outreach strategies.

- Proven AI-native digital marketing expertise — demonstrated success deploying generative, predictive, and agentic AI tools to scale multichannel programs; deeply results-oriented and data-driven, with the ability to translate complex multi-channel data into rapid, actionable decisions

- Demonstrated experience designing, building, and running an AI-native marketing and GTM technology stack — spanning CRM and marketing automation, intent data and ABM platforms, generative AI content tools, GTM engineering tools (Clay, Apollo.io, Claude), attribution platforms, and AI-enhanced SEO tools; proven ability to evaluate and onboard new tools as the landscape evolves

- Strong command of analytics, AI search visibility, and experimentation — proficient in GA4, Search Console, and AI visibility tools; experienced in A/B and multivariate testing across website, email, and paid channels, using AI to generate variants and accelerate optimization cycles

- Working knowledge of HTML, CSS, and JavaScript; prompt engineering fluency; highly organised with strong follow-through, able to manage multiple workstreams simultaneously and deliver under pressure in a rapid-paced environment

- GTM Engineer mindset and skills — ability to design and build automated GTM workflows connecting marketing, sales, and data systems; hands-on experience with data enrichment, outbound sequencing, and workflow automation platforms; understanding of CRM data models and API-level integrations between GTM tools

- Strong proficiency in MS Office (PowerPoint, Excel) and AI-powered productivity tools; ability to model ROI scenarios, build business cases for AI tool investment, and present marketing strategy clearly to senior leadership

📌 Senior Manager (Gurugram)
🏢 New Era India
📍 Gurugram