- Opportunity to lead the entire digital ecosystem for a leading retail brand
- Gain broad leadership across brand, performance, commerce and analytics

About Our Client The Client is a renowned retail organisation with a large pan-India presence. Full-Funnel Digital Experience Ownership :

- Own the end-to-end digital consumer journey across D2C and marketplaces through Discovery, Brand understanding & consideration, persuasion & conversion, repeat and retention
- Design a clear full-funnel digital architecture where brand narratives feed performance outcomes, performance activity reinforces brand meaning

D2C Web & App Experience

- Own the experience, performance, and optimisation of D2C Web and App platforms from discovery through repeat
- Partner with Ecommerce, Product, and Tech teams to influence information architecture and navigation, Category and PDP storytelling, conversion journeys, friction reduction, and confidence signals
- Use behavioural data to continuously improve browse-to-buy journeys, app engagement and adoption, personalisation and relevance

Digital Discovery & Always-On Demand Creation

- Influence digital discovery strategy across paid and organic search, Social and video platforms, Always-on YouTube ecosystems, Local and intent-led discovery (GMB)
- Ensure brand shows up credibly, consistently, and prominently across digital discovery moments
- Expand discovery beyond paid media through content, creators, SEO, and platform-native thinking

Marketplace Discovery, Media & Performance Influence

- Act as digital demand authority for marketplace ecosystems, treating marketplaces as major discovery platforms, media environments, consideration and persuasion engines
- Influence top-funnel marketplace media investments, including search visibility, category placements, native platform media formats
- Partner with Marketplace and Performance teams to translate brand and category narratives into marketplace storefronts, listings, and PDP storytelling and ensure content, video, reviews, and assets build confidence and consideration




- Guide marketplace performance and conversion strategies by defining audience, intent priorities and ensure performance plans balance sales goals with brand demand creation
- Understand and leverage marketplace algorithms, ranking mechanics, and media levers to drive sustainable discoverability and category leadership
- Drive alignment between D2C digital strategy and marketplace growth plans

Performance Marketing Partnership (Dotted Line)

- Provide strategic direction and governance to D2C Performance Marketing teams
- Ensure performance marketing is category-led, audience-aware, aligned to brand and content narratives
- Drive strong integration between upper-funnel brand activity and lower-funnel performance outcomes

Content, Creator & Platform Integration

- Act as platform and format authority for digital content and media, including shortform social video, longform video, Search and utility led content
- Partner with Influencer, PR & Content Teams to ensure brand and influencer content is discoverable across D2C and marketplaces, platform-native and format-appropriate and effectively reused across paid, owned, and commerce journeys

SEO, Search & Emerging Discoverability

- Own technical, content, and authority-led SEO across D2C Web, App, and Marketplaces
- Lead initiatives for AI-led search, LLM/GPT citation and conversational discovery through structured data, brand authority assets, and knowledge graph optimisation

Audience Strategy, Nurturing & Repeat Behaviour

- Define audience and intent segmentation frameworks
- Partner with CRM & Loyalty teams to design digital-led nurture and lifecycle journeys, improve repeat purchase, retention, and lifetime value
- Ensure digital journeys reduce friction, build confidence, and support decision-making





Measurement, Analytics & Growth Intelligence

- Own digital measurement frameworks across full-funnel performance, attribution and incrementality, Brand-to-commerce impact across D2C and marketplaces
- Own and evolve measurement and martech frameworks across Web, App, D2C, and Marketplaces using Google Analytics, Adobe, app analytics, media dashboards, attribution tools
- Translate data into actionable growth decisions and use insights to continuously refine strategy, channel mix, and investment

Innovation & Digital Modernisation

- Drive experimentation across new platforms, formats, and growth models to attract younger, affluent audiences and postion the brand as modern, stylish, and digitally relevant
- Pilot, test, and scale innovations with speed and analytical rigor

The Successful Applicant

- 8 to 15 years of proven experience in D2C, Digital Marketing and Ecommerce and Full‑funnel digital leadership beyond acquisition marketing
- Strong integration mindset across brand, content, creators, performance, and marketplaces
- Deep comfort with analytics, experimentation, and measurement
- Strategic thinker with execution depth and influence without authority
- Retail, fashion, lifestyle, or consumer‑led digital experience strongly preferred

- Technical Skill Sets
- Full‑Funnel Digital Strategy (Discovery → Conversion → Repeat)
- D2C Web & App Experience Optimisation
- Performance Marketing & Media Integration
- Marketplace Ecosystem & Media Understanding (search, ranking, native ads, PDP optimisation)
- SEO, Technical Search & AI / LLM Discoverability
- Martech & CRM Platforms (Salesforce, customer data platforms, lifecycle tools)
- Analytics & Measurement Tools (GA / GA4, App Analytics, Attribution Models, Media Dashboards)
- Audience Segmentation, Personalisation & Nurture Frameworks
- Cross‑Channel Orchestration & Stakeholder Influence

What's on Offer Competitive salary and an opportunity to rapid-track your career Contact Quote job ref: JN-072026-7072861

📌 Senior Manager - Digital & Marketplaces | 8+ years | Delhi NCR (Gurugram)
🏢 Michael Page
📍 Gurugram