Company Description Leighton Systems Pvt Ltd, established in 2018, focuses on delivering high-quality multispeciality equipment, instruments, and devices to the healthcare sector. The company is committed to providing reliable and advanced solutions that support medical professionals in delivering better patient care.

Leighton

Systems emphasizes quality, innovation, and service in its products and partnerships. As a growing organization, it offers opportunities for professionals to contribute to meaningful work in a specialized and impactful domain.

Position Overview The Senior Graphic Designer is responsible for leading the conceptualization, design,

development, and execution of high-quality visual communications across print,

digital, social media, corporate branding, and marketing channels. This role ensures that all creative assets align with the organization's brand strategy, business objectives, and user experience standards while maintaining exceptional design quality and consistency.

The incumbent serves as a senior creative professional, providing design leadership,

mentoring junior designers, managing multiple concurrent projects, collaborating with cross-functional teams, and overseeing creative production from concept through final delivery.

Key Responsibilities

1. Creative Strategy & Concept Development

• Develop innovative and impactful visual concepts that communicate business objectives effectively.
- Translate marketing strategies, campaign briefs, and business requirements into compelling creative solutions.
- Participate in creative brainstorming sessions and contribute strategic design recommendations.
- Lead concept development for integrated marketing campaigns across multiple platforms.
- Produce original design ideas that strengthen brand recognition and customer engagement.
- Ensure all creative work reflects current market trends while maintaining brand integrity.

1. Brand Identity Management

• Maintain and strengthen corporate brand identity across all internal and external communications.
- Ensure strict compliance with corporate brand guidelines.
- Develop and update brand assets including templates, iconography, graphics,

typography systems, and visual standards.
- Review creative materials for brand consistency before publication.
- Support brand refresh initiatives and visual identity enhancement projects.
- Safeguard the integrity of logos, colour palettes, typography, imagery, and visual language.

1. Graphic Design & Creative Production

Design high-quality creative materials including:

Print Materials

- Corporate brochures
- Annual reports
- Company profiles
- Product catalogues
- Sales collateral
- Flyers
- Posters
- Roll-up banners
- Exhibition graphics
- Event branding
- Packaging artwork
- Corporate stationery
- Newsletters
- Magazines
- Billboards
- Point-of-sale materials

Digital Assets

- Website graphics
- Landing pages
- Social media campaigns
- Digital advertisements
- Google Display Ads
- Email marketing graphics
- Digital banners




- Blog graphics
- Infographics
- Interactive PDFs
- E-books
- Presentation templates
- Web illustrations

Corporate Communications

- Executive presentations
- Internal communication materials
- Training materials
- HR communications
- Employer branding assets
- Recruitment campaigns
- Investor presentations

1. Marketing Campaign Support

• Collaborate with Marketing to develop campaign visuals that support business objectives.
- Design assets for product launches, seasonal campaigns, promotional events,

and corporate initiatives.
- Produce creative solutions that improve campaign engagement and conversion.
- Adapt campaign materials for multiple channels and audience segments.
- Ensure visual consistency across omnichannel marketing campaigns.

1. Digital Design & User Experience

• Create responsive web graphics and digital interfaces.
- Support UI design requirements where applicable.
- Develop visual assets optimized for desktop and mobile devices.
- Ensure designs meet accessibility and usability standards.
- Apply user-centred design principles to improve customer experience.
- Optimise graphics for performance without compromising quality.

1. Print Production Management

• Prepare press-ready artwork according to production specifications.
- Manage pre-press processes including bleed, trim, colour profiles, and print resolution.
- Liaise with printers and production vendors to ensure quality output.
- Conduct press checks where required.
- Review proofs and approve final artwork.
- Resolve production issues efficiently.

1. Photography & Image Management

• Direct image selection and visual storytelling.
- Perform advanced photo retouching and manipulation.
- Maintain image libraries and digital asset management systems.
- Coordinate with photographers and external creative partners.
- Ensure licensing compliance for stock photography and digital assets.

1. Motion Graphics & Multimedia (Preferred)

• Create animated graphics for social media and digital marketing.
- Produce motion graphics for presentations and promotional videos.
- Develop GIFs, animated advertisements, and short promotional content.
- Collaborate with video production teams on visual assets.

1. Leadership & Team Development

• Mentor and coach junior graphic designers.
- Conduct creative reviews and provide constructive feedback.
- Assist in workload planning and project prioritization.
- Establish quality standards for creative output.
- Encourage innovation and continuous improvement within the design team.
- Share knowledge on emerging design trends, software, and technologies.

1.



Project Management

• Manage multiple design projects simultaneously.
- Develop project timelines and ensure timely delivery.
- Coordinate with internal stakeholders and external agencies.
- Maintain organised project documentation and version control.
- Prioritise competing deadlines without compromising quality.
- Monitor project progress and communicate status updates.

1. Stakeholder Collaboration

Collaborate effectively with:
- Digital Marketing
- Sales Department
- Human Resources
- External Agencies
- Print Vendors
- Media Partners
- Photographers
- Videographers

Required Qualifications

- Bachelor's degree in Graphic Design, Visual Communication, Fine Arts,

Multimedia Design, or a related discipline.
- Minimum 5–8 years of professional graphic design experience.
- Experience working in a corporate, agency, or in-house creative setting.
- Demonstrated experience managing complex design projects from concept to completion.
- Strong portfolio showcasing branding, digital, print, and marketing design.

Technical Competencies

Advanced Design Software

- Coral
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Acrobat Pro
- Adobe Bridge
- Adobe Lightroom

UI/UX & Collaborative Design Tools
- Figma
- Adobe XD
- Sketch (preferred)
- Canva Pro

Motion & Video (Preferred)
- Adobe After Effects
- Adobe Premiere Pro

Productivity Tools

- Microsoft PowerPoint
- Microsoft Word
- Microsoft Excel
- Google Workspace

Core Competencies

Creative & Technical
- Branding and visual identity
- Typography
- Colour theory
- Layout and composition
- Illustration
- Iconography
- Infographic design
- Editorial design
- Packaging design
- Environmental graphics
- Digital advertising
- Social media content creation
- Corporate communications
- Presentation design
- Print production
- Pre-press preparation
- Image retouching
- Creative problem-solving

Behavioural

- Creative leadership
- Strategic thinking
- Attention to detail
- Time management
- Adaptability
- Collaboration
- Communication and presentation
- Decision-making
- Stakeholder management
- Coaching and mentoring
- Accountability
- Innovation mindset

Key Performance Indicators (KPIs)

- Delivery of creative projects within agreed timelines.
- Compliance with brand standards across all design outputs.
- Accuracy of production-ready files with minimal revisions.
- Quality and creativity of design deliverables.
- Stakeholder satisfaction and feedback.
- Effectiveness of visual assets in supporting marketing objectives.
- Efficient management of multiple concurrent projects.
- Contribution to process improvements and design innovation.
- Successful mentoring and development of junior designers.

Working Conditions

- Office-based, hybrid, or remote work environment, depending on business needs.
- Occasional travel for events, exhibitions, photoshoots, or production approvals.
- Flexibility to work additional hours during campaign launches or critical deadlines.

📌 Senior Graphic Designer (Srinagar)
🏢 Leighton Systems
📍 Srinagar