Senior Graphic Designer SOCIAL

Key Responsibility Areas

1. Design Ownership

- Own all design projects and creative briefs received from the SOCIAL Community Team.
- Create event posters, digital assets, social media creatives, menus, merchandise, and other brand communication materials.

2. Project Management

- Manage end-to-end execution of creative projects from concept to final delivery.
- Design social media content, campaign collaterals, digital advertisements, packaging, merchandise, OOH creatives, and billboards.

3. Brand Management

- Maintain and strengthen SOCIAL's visual identity across all communication channels.
- Ensure consistency in colours, typography, imagery, and overall brand aesthetics.
- Introduce fresh and innovative creative approaches while staying true to brand guidelines.

4. Campaign Development

- Conceptualise and execute creative campaigns for product launches, seasonal promotions, and topical events.
- Collaborate with the Marketing Team to develop high-impact campaigns that drive engagement and conversions.

5. Digital Design

- Design visually compelling creatives for:

- Google Ads
- Meta (Facebook & Instagram)

- Other digital marketing platforms
- Optimise designs for performance and user engagement.

6. Packaging & Merchandise

- Design innovative product packaging aligned with the brand identity.
- Develop merchandise creatives that enhance the customer experience.

7. Motion Graphics

- Create engaging motion graphics and animations for:

- Social media

- Digital campaigns

- Promotional videos




- Translate brand stories into dynamic visual content.

8. Cross-functional Collaboration

- Partner with Marketing, Product Development, Operations, and other teams.
- Understand project objectives and deliver effective creative solutions.

9. Stakeholder Management

- Present design concepts and gather stakeholder feedback.
- Incorporate revisions while ensuring timely delivery and high-quality output.

Candidate Requirements 1. Experience

- Minimum 5 years of professional experience in Graphic Design.
- Strong portfolio showcasing branding, marketing, and digital media expertise.
- Experience in the hospitality or lifestyle industry is preferred.

2. Technical Skills

- Proficiency in:

- Adobe Photoshop

- Adobe Illustrator

- Adobe InDesign

- Adobe After Effects
- Experience with video editing and motion graphics software is highly desirable.

3. Creativity

- Ability to develop innovative and impactful design concepts.
- Strong understanding of visual storytelling and current design trends.

4. Communication Skills

- Excellent verbal and written communication skills.
- Ability to clearly present design ideas and collaborate with cross-functional teams.

5. Project Management

- Ability to manage multiple projects simultaneously.
- Robust organisational skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment.

6. Leadership

- Experience in leading creative projects from concept to execution.
- Ability to mentor junior designers and foster a collaborative, high-performing creative team.

📌 Senior Graphic Designer (Mumbai)
🏢 Impresario Handmade Restaurants
📍 Mumbai