Job DescriptionAbout the Role

NWe are looking for a Performance Marketing Sr. Executive who can plan, execute, optimize, and scale digital advertising campaigns across multiple performance marketing platforms. The ideal candidate should have hands-on experience managing campaigns on Google, Meta, and e-commerce advertising ecosystems, with a solid understanding of campaign automation, analytics, and reporting.

NThis role requires a data-driven marketer who can balance creativity with performance metrics to drive customer acquisition, revenue growth, and ROAS improvements.

NKey Responsibilities

nCampaign Planning & Execution

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- Plan, launch, andmanage paid marketing campaigns across:
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- Google Ads (Search, Display, YouTube, Performance Max)
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- Meta Ads (Facebook & Instagram)
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- E-commerce platforms and marketplaces (Amazon Ads, Flipkart Ads, etc.)
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- Build campaign structures aligned with business goals such as lead generation, conversions, sales, and brand growth.
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- Conduct keyword research, audience segmentation, and competitor analysis.
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- Coordinate with creative/content teams for ad copies, creatives, and landing pages.
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nOptimization & Performance Management

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- Monitor daily campaign performance and optimize budgets, bids, creatives, targeting, and placements.
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- Improve KPIs including CPC, CPA, CTR, ROAS, conversion rate, and customer acquisition cost.
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- Execute A/B testing strategies across creatives, audiences, and funnels.
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- Track attribution and conversion journeys using analytics tools.
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nAutomation & Analytics

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- Implement marketing automation workflows and rules for campaign efficiency.
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- Work with tools/platforms for automated reporting, bid strategies, and audience management.
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- Create dashboards and reports using Google Analytics, Looker Studio, Excel/Sheets, or similar tools.
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- Analyze campaign data and derive actionable insights for scaling performance.
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nReporting & Communication

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- Prepare weekly and monthly performance reports with insights and recommendations.
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- Present campaign outcomes and optimization plans to internal stakeholders.
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- Maintain campaign documentation, budgets, and performance trackers.
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nRequirements

nExperience

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- 1–3 years of hands-on experience in performance marketing or digital advertising.
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- Experience managing campaigns across Google Ads and Meta Ads is mandatory.
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- Exposure to e-commerce advertising platforms such as Amazon Ads, Flipkart Ads, or similar marketplaces is preferred.
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nSkills

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- Strong understanding of:
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- Campaign strategy and media planning
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- Conversion tracking andpixel implementation
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- Audience targeting and remarketing
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- Funnel optimization andattribution
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- Familiarity with:
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- Google Analytics (GA4)
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- Google Tag Manager
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- Looker Studio / Data Studio
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- Understanding of automation tools, scripts, rules, or workflow-based campaign management is a plus.
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📌 Senior Executive Performance Marketing (Alibag)
🏢 Tonic Worldwide
📍 Alibag