Senior Executive – Paid Media (E-commerce | D2C Brands)

Experience: 3+ Years

Location: Sector 44, Gurgaon

Company: AdLift Marketing Pvt. Ltd. Role Summary

We are looking for a performance-driven Paid Media professional with hands-on experience managing E-commerce / D2C brands across Google Ads and Meta platforms, focused on revenue growth and ROAS optimization.

Key Responsibilities: Plan, execute, and optimize campaigns on:

Google Ads (Search, Display, Shopping, Performance Max, YouTube)

Meta Ads (Facebook & Instagram)

Drive KPIs such as ROAS, CPA, CPC, CTR, Revenue & Conversion Rate.

Conduct keywords, audience, and competitor research.

Monitor budgets, bids, quality score, impression share, and account performance.

Perform A/B testing on ads, creatives, audiences, and landing pages.





Optimize shopping feeds and scaling strategies for D2C brands.

Analyze campaign data, conversions, and ROI; deliver performance reports.

Provide growth strategies and optimization recommendations.

Coordinate with clients on performance updates and campaign planning.

Stay updated with platform trends and algorithm changes. Requirements

3+ years of hands-on Paid Media experience.

Strong expertise in Google Ads & Meta Ads.

Experience handling E-commerce / D2C accounts with revenue targets.

Strong analytical and reporting skills (GA4 knowledge preferred).

Agency experience preferred.

Positive communication and client handling skills.

📌 Senior Executive - Paid Media (Gurugram)
🏢 AdLift India
📍 Gurugram