Job DescriptionRole Overview

NSenior Executive – Integrated Marketing to lead the planning and execution of both Nykaa-funded and brand-funded marketing campaigns across Nykaa's Beauty, Luxe & Wellness categories. This role requires a creative thinker and sharp executor who can deliver seamless, 360° integrated campaigns that drive impact across platforms. The ideal candidate will possess a mix of content strategy, stakeholder management, innovation, and strong executional excellence to bring ideas to life and elevate the brand narrative.

NRole Description:

N1. Nykaa-Funded CampaignsExecution

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- Build impactful, insight-led campaign pitches and curate strategic campaign packages tailored to business objectives.
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- Plan detailed content calendars and phasing for optimal storytelling across platforms.
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- Lead end-to-end execution of campaigns, ensuring timely delivery by coordinating with internal teams (design, content, performance) and external partners (agencies, vendors, creators).
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- Track and report campaign performance against KPIs, ensuring optimization where needed.
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- Manage campaign budgetsand P&Ls;, ensuring spends are aligned with objectives.
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- Ensure the presence of upper-funnel assets for maximum amplification and discoverability.
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n2. Brand-Funded Campaigns Execution

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- Partner with brand teams to co-create high-impact cooperative campaigns, from pitch to delivery.
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- Customize content solutions and campaign structures that balance brand needs with platform behavior.
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- Maintain clear communication with brand stakeholders, ensuring campaign expectations are met across timelines, creative, and results.
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- Manage campaign tracking, performance reports, and financial reconciliation.
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n3.



Innovative Ideas & Campaign Thinking

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- Constantly seek opportunities to enhance existing campaigns with creative, out-of-the-box marketing approaches.
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- Explore and develop extendable IP formats and use Nykaa's owned properties (IPs) in unique thematic ways.
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- Collaborate across verticals (content, comms, growth, category) to co-develop fresh initiatives.
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- Regularly test, evaluate, and optimize the impact of current formats and strategies.
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n4. Content Creation (360)

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- Participate in asset creation for HHH (Hero-Hub-Hygiene) and Integrated Marketing campaigns—including conceptualization, scripting, and video editing.
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- Lead execution of self-shot campaign assets, including video direction, on-screen presence, and production support.
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- Collaborate with content and creative teams for quality control and alignment with campaign objectives.
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n5. Data Driven Insights & Creatives - Canva Superstar!

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- Work with the data team to derive insights on a monthly basis - based on search patterns, launch analysis' & business numbers.
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- Translate these insights into ad-creatives (including copy+design) - and run creative marketing experiments with the ad team.
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nKnowledge and Skill / Qualification Requirements :

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- 3–5 years of experience in brand marketing, digital marketing, content strategy, or integrated campaigns.
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- Strong campaign thinking and understanding of digital platforms.
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- Experience in handling campaign budgets, reporting, and cross-functional coordination.
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- Creative eye for storytelling, design aesthetics, and content formats.
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- Strong project management and interpersonal communication skills.
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- Comfortable working in a fast-paced, high-performance environment.
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📌 Senior Executive: Integrated Marketing (Alibag)
🏢 Nykaa
📍 Alibag