- Develop, implement, and manage high-quality B2B and B2C acquisition programs, campaigns, and activities across the business s online platforms.
- Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis.
- Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.
- Utilize robust analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Plan, execute, and measure experiments and conversion tests.
- Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates.
- Use benchmark data from internal and external sources and research and evaluate market behavior, trends, and competitors to identify opportunities for improvement.
- Develop and measure key metrics around the business including deliverability, user acquisition, conversion rates, account engagement and engagement rates.
- Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Collaborate effectively with US-based stakeholders to align on strategies and execution.