- Develop and maintain SQL-based analytical models, queries, and dashboards to support marketing performance measurement.
- Build and automate data pipelines to unify data from advertising platforms, CRM, web analytics, and internal systems.
- Define, track, and report on marketing KPIs such as CAC, cross-sell rates, conversion rates, funnel drop-offs, and campaign ROI.
- Partner with marketing and growth teams to analyze funnel performance, identify optimization opportunities, and improve conversion efficiency.
- Conduct ad-hoc deep-dive analyses to uncover insights into customer acquisition, retention, and engagement trends.
- Provide explicit, actionable insights and recommendations to stakeholders and leadership through effective storytelling and visualization.
- Collaborate with business teams to design, implement, and evaluate performance marketing campaigns and experiments (A/B testing).
- Ensure data accuracy, consistency,



and governance across marketing datasets.
- Translate complex analytical outputs into simple narratives for non-technical marketing stakeholders.

Preferred candidate profile

- Bachelors or Masters degree in Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
- 4+ years of experience in data analytics, preferably in marketing, growth, or digital performance functions.
- Strong SQL expertise and hands-on experience with large datasets in data warehouse environments (e.g., Big Query, Redshift, Snowflake, Athena).
- Advanced Excel / Google Sheets skills for analysis, scenario modeling, and KPI tracking.
- Proven experience with data visualization tools (Tableau, Power BI, Looker, or equivalent).

📌 Senior Data Analyst (Pune)
🏢 Fibe -
📍 Pune