Senior Copywriter

Rasta | Delhi-Noida (NCR), Hybrid | 3-5 years experience | Full time

Apply: | Subject: SCW 2026

CTC Offered :- 5-7 LPA

Who We Are A 14-year-old Creative Shop behind some well-known consumer brands. At Rasta, we build from scratch, from strategy to execution.

The Role A Senior Copywriter at Rasta thinks in ideas, not just sentences. You know a great copy isn't about the clever line but the right line, in the right voice, for the right moment.

You'll own the craft end-to-end, conceptualizing, writing, presenting, and publishing across a portfolio of brands, each with its own tone, audience, and ambition.

What You'll Do

Craft & Articulation

- Write across formats: ad and content copy, scripts, social captions, digital ads, print, branded editorial, packaging, and thought leadership
- Concept from scratch, with insight and cultural relevance at the core
- Switch between long-form (essays, blogs, articles) and short-form (captions, headlines, memes) with equal confidence
- Script for video and reels with a deep grip on hooks, message carriers, audio cues, and art direction
- Bring social cinematography sensibility to how content gets shot and framed
- Write sharp emails and craft decks that move things forward
- Proof and quality-check all copy before it goes anywhere near a client or a feed

Ideas & Culture

- Be the first to spot what's moving, in culture, on feeds, in your categories
- Develop original concepts backed by real insight, not surface-level trend-chasing
- Think in memes, formats, and moments, not just copy decks




- Demonstrate thought leadership and contribute to the creative culture of the team

Collaboration & Presentation

- Prepare concept boards and copy decks for client review: structured, well-framed, easy to navigate
- Present your own work with clarity and conviction; own the rationale, handle the feedback
- Maintain a strong screen presence and delivery, on calls, in reviews, and in reels
- Own online publishing across brand channels

What We're Looking For

Non-negotiables:

- Fluent across formats: you don't have a comfort zone, you have a range
- Attention to detail that borders on obsessive, grammar, rhythm, and consistency
- You're online in the right way, culturally plugged in, not just scrolling
- You bring a point of view to briefs, not just outputs
- You can walk a client through your thinking and make it land
- Accountability over excuses, always
- High standards, low ego. No room for Diva energy

Nice to have:

- A portfolio that shows range across brand and/or agency work
- Experience in FMCG, food & bev, lifestyle, or D2C

Our Work Culture

- 5-day week + up to 3 days in-office, with local client travel as needed
- Paid OT + comp offs
- Salaries always on time - 14 years and counting
- A team that takes the work seriously, not themselves

Hiring Process

- Profile shortlist
- L1 Pulse Check Chat (with Brand Lead)
- Assignment
- L2 Technical Interview (with Brand Lead)
- L3 CD Interview

Check us out at rasta.in to see the kind of work we do.

📌 Senior Copywriter (India)
🏢 rasta
📍 India