Job DescriptionWe have exciting opportunities for the role of Senior Copy Writer

NLocation: Mumbai - Andheri

NInterested candidate can share resume on [email protected] with Senior Copy Writer subject line and share below details.

NCurrent Salary

nExpectation

NNotice Period

nEducation (Full Time / part Time)

NJob Title: Senior Copywriter – Product, CRM & UX Content

NExperience: 8–10 years

NRole Overview

nWe are looking for a seasoned Senior Copywriter with solid expertise across product UX writing, CRM communications, and performance marketing content. This role requires a strategic and detail-oriented writer who can craft compelling, user-centric content across digital touchpoints, while ensuring adherence to brand, legal, and underwriting guidelines.

NKey Responsibilities

nProduct & UX Writing

NDevelop clear, intuitive,and user-friendly UI/UX copy across digital journeys including apps and web platforms

NEnhance user experience through effective microcopy, onboarding flows, tooltips, and transactional messaging

NCollaborate closely with product, design, and tech teams to optimise user journeys and conversion outcomes

NCRM & Customer Engagement

NOwn and drive end-to-end content creation for CRM channels including email, WhatsApp, and RCS

NBuild engaging, insight-led communication that improves customer engagement, retention, and actionability

NEnsure tonal consistency while adapting messaging to different audience cohorts and lifecycle stages

NPerformance Marketing & Paid Content





NCreate high-performing adcopies and campaign messaging across digital platforms

NSEO & Performance Writing: Write content optimized for search and digital performance - ensuring discoverability without compromising creativity.

NDevelop content for web banners, paid creatives, and platform-specific formats

NPartner with performance marketing teams to deliver conversion-focused communication

NQuality, Compliance & Brand Governance

NEnsure all content alignswith legal, underwriting, and regulatory requirements

NMaintain consistency withbrand voice and messaging standards across all outputs

NDeliver high-quality workwithin defined timelines and stakeholder expectations

NStrategy & Content Excellence

NContribute to the development of content frameworks, messaging systems, and design-led initiatives

NContinuously refine content quality using data, insights, and experimentation

NDrive innovation in how content is structured, delivered, and experienced across channels

NSkills & Qualifications

N8–10 years of experience in copywriting across product, CRM, and digital marketing

NStrong portfolio showcasing UX writing and performance-driven content

NExperience working in fast-paced, cross-functional environments

NStrong understanding of customer journeys and digital behaviour

NAbility to balance creativity with compliance-heavy requirements

NExcellent stakeholder management and communication skills

NRegards,

nSaba

📌 Senior Copywriter (Alibag)
🏢 ICICI Lombard
📍 Alibag