We are a young educational-technology start-up that is charting recent routes in the domain of mathematics education. Going beyond the traditional focus on mathematical concepts, Cuemath takes a wider approach in introducing students to the real world of mathematics. This includes an immersive development of logical reasoning and an inquiry-based approach tailored towards building mathematical aptitude.
There is a stark difference in the mathematics that is typically taught in schools and the real world mathematics which is often described as the most beautiful language we know. Cuemath’s mission is to reveal this beauty of mathematics to young school students thus helping them develop a holistic understanding of mathematics and mathematical thinking.
Key Responsibilities
· Create road map for SEO product and work with Technical/ Marketing teams to prioritize and execute SEO related features for both On -page and Off -page optimization.
· Undertake detailed market and competition research, Keyword research, site audit and analysis on regular basis to identify gaps and work out activities to improve the SEO rankings.
· Work with marketing team to drive SEO in content creation and content programming.
· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
· Optimize copy and landing pages for search engine marketing
· Perform ongoing keyword discovery, expansion and optimization
· Research and implement search engine optimization recommendations
· Research and analyze competitor advertising links
· Develop and implement link building strategy
· Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting
Required Skills:
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Experience with Google services, including Analytics, Keyword and Webmaster Tools.
· An up-to-date, working knowledge of current, past, and projected trends in the SEO industry.
· The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
· A background in creating reports showing web analytics data and site evaluations.
· Familiarity with the best tools in the trade.
· The ability to deploy an effective local and long-tail search strategy
· Experience in building inbound organic search traffic
· Should be able to think creatively, and be self-motivated.
Experience Required: 3+ Years (In SEO Only)
Highly desirable skills: The ideal candidate will be responsible for managing all SEO activities such as content strategy, link building, site speed optimisation, social media strategy, metadata sculpting and keyword strategy to increase rankings on all major search networks.