Digital Marketing & SEO Specialist Location: Delhi Public School – Jafferguda, Hyderabad, Telangana (On-site)

Job Type: Full-Time [email protected]

+91 (phone hidden) and (phone hidden) About Delhi Public School – Jafferguda

Delhi Public School-Jafferguda is dedicated to providing quality education through academic excellence, innovation, and holistic development. We are looking for a passionate and results-oriented Digital Marketing & SEO Specialist to strengthen our online presence, enhance our brand visibility, and generate quality admission enquiries.

Job Summary The Digital Marketing & SEO Specialist will be responsible for planning, executing, and optimizing digital marketing strategies to support the school’s admissions goals. The ideal candidate should have expertise in SEO, paid advertising, social media marketing, website management, content creation, and lead generation. Key Responsibilities

Digital Marketing

Develop and execute digital marketing campaigns to increase student admissions.

Plan and manage Google Ads, Meta (Facebook & Instagram) Ads, and YouTube campaigns.

Create and optimize admission landing pages for lead generation.

Monitor campaign performance and improve ROI through data-driven optimization.

Develop monthly and annual digital marketing plans aligned with admission targets.

Search Engine

Optimization (SEO)

Perform keyword research for school and education-related searches.

Optimize website content, landing pages, blogs, and metadata.

Conduct technical SEO audits and coordinate website improvements.





Improve local SEO and optimize the school’s Google Business Profile.

Build high-quality backlinks and increase domain authority.

Monitor keyword rankings and implement strategies to improve organic visibility.

Website

Management

Update and maintain the school website.

Ensure the website is mobile-friendly, quick, secure, and optimized for conversions.

Coordinate with web developers for technical updates and improvements. Content & Social Media

Plan and manage social media content across Facebook, Instagram, LinkedIn, and YouTube.

Coordinate with designers and photographers to create engaging marketing content.

Write SEO-friendly blogs, website content, and admission campaign copy.

Promote school events, achievements, and admission activities through digital platforms. Analytics & Reporting

Track website traffic, campaign performance, and admission enquiries using Google Analytics 4 (GA4), Google Search Console, and Meta Business Suite.

Prepare monthly reports with insights and recommendations.

Measure lead quality, conversion rates, and marketing ROI. Collaboration

Work closely with the Admissions, Academic, and Management teams.

Support online and offline admission campaigns, open houses, and school events.





Stay updated with the latest trends in digital marketing, SEO, AI tools, and education marketing. Qualifications

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.

Minimum 2–5 years of experience in Digital Marketing and SEO.

Experience in school or education marketing is highly preferred.

Required

Skills

Search Engine Optimization (SEO)

Google Ads

Meta Ads (Facebook & Instagram)

Google Analytics 4 (GA4)

Google Search Console

Google Tag Manager

WordPress or other CMS platforms

Keyword research tools (SEMrush, Ahrefs, Ubersuggest, etc.)

Social media marketing

Content writing and copywriting

Canva or basic graphic design skills

Strong analytical and communication skills Preferred Skills

Experience in admissions marketing for schools or educational institutions.

Knowledge of Local SEO and Google Business Profile optimization.

Landing page optimization and Conversion Rate Optimization (CRO).

Email marketing and marketing automation.

Video marketing and YouTube SEO.

Familiarity with AI-powered marketing tools.

Key Performance

Indicators (KPIs)

Increase in qualified admission enquiries.

Growth in organic website traffic.

Improved Google search rankings.

Higher conversion rates from digital campaigns.

Increased social media engagement and reach.

- Improved return on investment (ROI) for paid advertising. Interested candidates can apply through LinkedIn or send their resume to:

[email protected]

+91 (phone hidden) and (phone hidden)

📌 Search Engine Optimization Specialist (Hyderabad)
🏢 DPS-Jafferguda
📍 Hyderabad