Company Name: IMS Group (Interactive Manpower Solutions Private Limited)

Website: https://imsplgroup.com/

Job Title: SEO Executive

Department: Marketing

Job Location: Ahmedabad, Gujarat

Timings: UK Shift Company Description: IMS Group is a Global Workforce Solutions company with a mission to accelerate and transform businesses’ way of working through a range of versatile and comprehensive offshoring services. Our aim, since 2006, has been to support organisations with skilled and curated resources, helping businesses to focus on business growth and value creation. We have 250+ global brand partners across the US, UK, EU, and APAC regions through our services.

Our family consists of over 3,000 employees, who operate from three global operations offices in India (Ahmedabad & Jaipur) and the Philippines (Manila), while our sales operations are based in the US, UK, and Australia. We are a part of the Empresaria Group PLC., UK, a global, publicly listed staffing company.

Role : We are looking for a highly driven and strategic SEO professional to own and accelerate our organic growth across global markets. This role will be responsible for developing and executing the complete SEO strategy, including Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation), and AI search visibility initiatives.

Key Responsibilities SEO Strategy Develop and execute the overall SEO roadmap aligned with business growth objectives. Own organic traffic, keyword rankings, lead generation, and search visibility targets. Create and implement SEO strategies for the UK, USA, Australia, and European markets.

Work closely with content, marketing, web,



and leadership teams to drive SEO-led growth. On-Page SEO Conduct comprehensive keyword research and search intent analysis. Optimise website pages, landing pages, blogs, service pages, and resource sections.

Improve metadata, internal linking, schema implementation, content structure, and page relevance. Identify and implement opportunities for content expansion and optimisation. Technical SEO Manage website audits and resolve technical SEO issues.

Improve website crawlability, indexability, Core Web Vitals, site speed, and mobile usability. Monitor and optimise XML sitemaps, robots.txt, redirects, structured data, and site architecture. Collaborate with development teams to implement SEO best practices.

Off-Page SEO & Authority Building Develop and execute high-quality link-building strategies. Build domain authority through digital PR, guest posting, partnerships, and outreach campaigns. Identify opportunities for backlinks from recruitment, staffing, HR, and business publications.

Monitor backlink profiles and maintain SEO health. Content SEO Build SEO-driven content strategies focused on lead generation and organic growth. Collaborate with content writers to create high-performing blogs, guides, reports, case studies, and landing pages.

Identify content gaps and growth opportunities based on competitor and keyword analysis.



Ensure all content aligns with search intent and conversion goals. AEO (Answer Engine Optimisation) Optimise content for featured snippets, People Also Ask results, voice search, and answer engines.

Structure content to maximise visibility in conversational search experiences. Develop FAQ strategies and schema implementations to improve answer engine performance. GEO (Generative Engine Optimisation) Improve brand visibility across AI-powered search platforms such as ChatGPT, Gemini, Perplexity, Copilot, and other emerging AI search experiences.

Develop content and authority strategies that increase citation and recommendation opportunities within AI-generated responses. Monitor evolving AI search trends and implement GEO best practices.

Analytics & Performance Track and report on: Organic traffic Keyword rankings Lead generation Conversion rates Domain authority Backlink growth AI search visibility metrics Create monthly and quarterly SEO performance reports with actionable insights. Continuously analyse competitor strategies and identify opportunities for improvement.

Requirements Hands-on SEO experience, preferably within B2B services, staffing, recruitment, IT services, or outsourcing industries. Proven track record of growing organic traffic and generating qualified leads through SEO.

Strong expertise in: Technical SEO On-Page SEO Off-Page SEO Local SEO International SEO AEO (Answer Engine Optimisation) GEO (Generative Engine Optimisation) Strong understanding of search engine algorithms and ranking factors.

Experience managing SEO for multiple geographies and markets. Excellent analytical, reporting, and problem-solving skills.

📌 Search Engine Optimization Executive (Ahmedabad)
🏢 IMS nHance
📍 Ahmedabad