Lamrin Hotels & Resorts is looking for an SEO Specialist with strong experience in Local SEO and hotel ranking. This is a full-time, on-site role based in Noida. The ideal candidate should have hands-on experience in improving the visibility of hotels on Google Search and Google Maps, generating organic bookings, calls, and inquiries through local search optimization. Key Responsibilities

Plan and execute Local SEO strategies for hotel properties and the brand website.

Optimize and manage Google Business Profiles (GMB/GBP) for all hotel locations.

Improve rankings for high-intent hotel keywords such as hotel in Goa, hotel in Rishikesh, resort in Palampur, etc.

Conduct local keyword research and competitor analysis.

Perform SEO audits and implement technical, on-page, and content improvements.

Optimize titles, meta descriptions, internal linking, schema markup, and location pages.

Build high-quality local citations and relevant backlinks.

Monitor rankings, traffic, calls, direction requests, and booking-related metrics using Google Analytics, Search Console, Ahrefs, SEMrush, and related tools.

Collaborate with content, design, and marketing teams to support campaigns and seasonal promotions.

Track Google algorithm updates and recommend improvements to maintain and enhance local visibility.

Required

Qualifications





3–5 years of hands-on experience in SEO, with a strong focus on Local SEO for hotels, resorts, homestays, or hospitality brands.

Proven experience in improving rankings on Google Search and Google Maps.

Demonstrated success in generating organic hotel bookings, calls, and inquiries through local SEO strategies.

Robust knowledge of Google Business Profile optimization, local citations, reviews management, and local ranking factors.

Expertise in keyword research, on-page SEO, and SEO audits.

Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar.

Familiarity with WordPress or other CMS platforms.

Basic understanding of HTML/CSS.

Strong analytical skills, attention to detail, and the ability to convert data into actionable SEO strategies.

Excellent communication skills and the ability to manage multiple projects.

Preferred

Experience working with hospitality, travel, tourism, or hotel brands.

Understanding of booking funnels, OTA visibility, and location-based search behavior.

Compensation

₹30,000 – ₹35,000 per month (based on experience and hotel SEO expertise).

Candidates who have successfully improved local rankings and organic bookings for hotel properties are strongly encouraged to apply.

📌 Search Engine Optimization Specialist (Rishikesh)
🏢 Lamrin Hotels u0026 Resorts
📍 Rishikesh