· Platform Operations Act as the administrator for Salesforce Marketing Cloud SFMC ensuring data integrity system performance and compliance with privacy regulations
· Campaign Management Develop execute and monitor automated multichannel marketing campaigns email SMS push notifications using Journey Builder and Automation Studio
· Data Segmentation Personalization Manage customer data segment audiences and implement personalization strategies using AMP Script and SQL
· Integration Technical Support Collaborate with IT Sales teams to integrate Salesforce Marketing Cloud with CRM Salesforce Core and other third-party tools via APIs
· Analytics Optimization Analyse campaign performance data to provide actionable insights reports and recommendations for improving engagement rates