- Hands-on Implementation experience on Salesloft with work experience on Sales Engagement, Salesforce integration, and B2B lead nurturing processes.
Technical :
- Deep understanding of CRM platforms (Salesforce). Must know how to map data, structure field logic, and maintain lead/contact hygiene between Salesloft and your Salesforce.
- Salesloft Administration: As system owners responsible for building out the platform workplace, controlling governance, and mapping structural data workflows. User provisioning, permission sets, and workspace configurations.
- REST API: Programmatic data injection and extraction utilizing the core Salesloft API endpoint frameworks.
- ETL & Data Pipeline Construction:
Handling massive data extractions using languages like Python or Java to cleanly populate external enterprise data warehouses
Functional :
- Cadence Strategy & Design: Translating sales playbooks into structured, automated outreach sequences (cadences) for specific customer personas.
- Revenue Operations (RevOps) Acumen: Understanding the broader revenue engine. Able to set Key Performance Indicators (KPIs) and utilize Salesloft Analytics to seal revenue leaks and track engagement.
- Sales Play Automation: Building Plays and utilizing AI, such as Salesloft Rhythm and Conductor AI, to trigger priority actions based on real-time buyer signals.