Sales Planning & Analytics Support to Demand Planning Cell

- Market/Product/Segment Level Budgeting Exercise
- Monthly Detailed Rolling Plan considering various inputs of Market Share, Contribution, Geo Mix, Brand & Product Level Strategy
- Agile analytics & suggestions required by the incumbent to achieve volume aspirations and he needs to constantly rejig planning considering market dynamics and contribution
- Product Level Tie-up - Desired alignment required with plants
- Analytics support to demand planning cell to enable supplies

Channel Analytics

- Sharp analytics to field team which should enable pre-emptive actions improving/maintaining the quality of sales [Weekly]
- Tier Level Analytics
- New Dealer Analytics
- Dealer Churn Predictive Analysis




- Responsible for Half Yearly successful DAP exercise with field teams
- Review Report on Running/Forecasted Reach & Extraction

Contribution/Geo Mix Optimization

- Monthly Contribution/Geo Mix Analytics for Actuals and Estimates

Review Presentations

- Facilitate Business Reviews by putting up Right & Sharp Analytics on defined frequency and as required by management from time to time

What-If Analysis

- Market to enter, supply & product alignment basis volume aspiration

Sales Promoters & Indenting Agents Performance Monitoring

- Monthly Performance Review
- New Appointments Tracking and Formalities

📌 Sales Planning and Channel Analytics (Kolkata)
🏢 Dalmia Cement
📍 Kolkata