Job Title

Sales & Marketing Executive

Department

Sales & Marketing

Reporting To

Director Business Development Job Summary The Sales & Marketing Executive will be responsible for generating new business opportunities, managing existing customer relationships, promoting the company's graphite processing products, and achieving sales targets. The role involves identifying new markets, preparing quotations, coordinating with production and technical teams, and ensuring high levels of customer satisfaction across industrial sectors.

Key Responsibilities

Sales Responsibilities

Identify and develop new customers in industries such as steel, foundry, refractory, metallurgy, engineering, batteries, lubricants, and other industrial applications.

Generate enquiries through cold calling, field visits, digital platforms, exhibitions, and customer referrals.

Prepare and submit quotations, proposals, and commercial offers.

Negotiate prices, payment terms, and contracts with customers.

Achieve monthly, quarterly, and annual sales targets.

Maintain strong relationships with existing customers and increase repeat business.

Conduct regular customer visits to understand technical and commercial requirements.

Coordinate with production, logistics, and accounts for timely order execution and payment collection.

Maintain accurate sales records, CRM data, and customer information.

Marketing Responsibilities

Promote the company's graphite processing products and services.

Conduct market research to identify new business opportunities and industry trends.

Analyse competitor products, pricing, and market strategies.

Participate in industrial exhibitions, trade fairs, seminars, and customer meetings.

Support digital marketing activities including LinkedIn, website enquiries, email campaigns, and promotional materials.

Prepare monthly sales and market intelligence reports.

Customer Service





Respond promptly to customer enquiries and technical requests.

Coordinate with the technical team to provide product recommendations.

Resolve customer complaints professionally and ensure customer satisfaction.

Build long-term business relationships with key accounts.

Required Qualifications

Bachelor's Degree in Business Administration, Marketing, Mechanical Engineering, Chemical Engineering, Metallurgical Engineering, or a related discipline.

MBA (Marketing) preferred.

Experience

2–5 years of experience in industrial/B2B sales.

Experience in graphite products, carbon products, refractory materials, engineering consumables, industrial minerals, or related manufacturing industries will be preferred.

Required Skills

Strong B2B sales and negotiation skills.

Excellent communication and presentation abilities.

Technical aptitude to understand industrial products.

Customer relationship management skills.

Knowledge of MS Office (Excel, Word, PowerPoint).

Familiarity with CRM software.

Ability to prepare quotations and commercial proposals.

Strong analytical and problem-solving skills.

Willingness to travel extensively for customer visits.

Key Performance Indicators (KPIs)

Achievement of sales targets.

Number of current customers acquired.

Revenue growth.

Customer retention rate.

Collection of outstanding payments.

Conversion rate of enquiries into orders.

Customer satisfaction and repeat business.

Market expansion in assigned territories.

Preferred Attributes

Self-motivated and result-oriented.

Strong business development mindset.

Professional appearance and conduct.

Ability to work independently as well as within a team.

High integrity and commitment to customer service.

Compensation

Competitive salary based on experience.

Sales incentives/performance bonus.

Travel allowance and reimbursement as per company policy.

Other benefits as applicable.

📌 Sales Marketing Executive (India)
🏢 Graphinnovat
📍 India