Company Description Frido develops innovative products that enhance everyday activities such as walking, sitting, and sleeping. Its award-winning range, including wheelchairs, shoe inserts, and seat cushions, has earned Amazon’s Choice and Bestseller tags in the Indian market. The company’s mission is to help people lead pain-free lives and give them the freedom to do more through thoughtful product design.
Frido is dedicated to improving comfort and mobility for a broad range of users. The team focuses on continuous innovation to deliver new solutions that positively impact more people over time.
About the Role We are looking for an energetic and customer-focused Retail Trainer to drive product knowledge, retail excellence, and sales capability across Frido’s retail partner network. The ideal candidate should be passionate about training, consumer products, and creating engaging learning experiences for retail staff. Location - Pune Key Responsibilities
Training & Development
Conduct onboarding and refresher training sessions for retail staff, promoters, and channel partners.
Educate retail teams on Frido products, features, benefits, and customer use cases.
Develop training materials including presentations, demo scripts, SOPs, and learning modules.
Ensure retail teams can confidently demonstrate products and handle customer queries.
Retail Excellence
Visit stores regularly to audit product displays, branding visibility, and promoter performance.
Drive adherence to retail SOPs and customer engagement standards.
Support launch training for current products and campaigns.
Sales Enablement
Coach retail teams on upselling and consultative selling techniques.
Monitor training effectiveness through assessments, mystery audits, and store feedback.
Collaborate with sales teams to improve retail conversion and customer experience.
Reporting & Coordination
Maintain training calendars, attendance records, and field visit reports.
Share actionable insights from stores with sales and marketing teams.
Coordinate with regional managers and distributors for training schedules.
Required Skills & Qualifications
Bachelor’s degree in Business, Marketing, or related field.
4+years of experience in retail training, field training, or sales training.
Experience in consumer products, lifestyle, healthcare, ergonomic, or retail brands preferred.
Strong communication and presentation skills.
Comfortable with field travel and conducting in-person store training.
Proficiency in PowerPoint, Excel, and training tools
📌 Retail Trainer (India)
🏢 Frido
📍 India