: Regional Sales Manager / Zonal Sales Manager – Channel Sales

Role details

Job Title: Regional Sales Manager / Zonal Sales Manager – Channel Sales

Department: Sales

Location: Hyderabad

Reporting To: National Sales Head / Business Head

Industry: Fenestration – UPVC, Aluminum, Doors

Role objective The Regional Sales Manager / Zonal Sales Manager will be responsible for driving revenue growth, channel expansion, and market development across the assigned geography through a dealer and franchise-led model. The role requires strong experience in secondary sales acceleration, dealer and franchise partner development, influencer engagement, market activation, and team leadership within fenestration or related building-material categories.

Key responsibilities

· Achieve monthly, quarterly, and annual sales objectives for the assigned geography.

· Strengthen dealer and franchise networks to improve market reach, productivity, and business consistency.

· Identify white-space opportunities and appoint new dealers and franchise partners.

· Drive sales growth through channel activation, demand generation, and market development.

· Build solid relationships with dealers, franchise partners, architects, builders, contractors, and other trade stakeholders.

· Plan and execute influencer events, dealer meets, architect & interior designer meets, contractor engagement programs, and local activation initiatives.

· Analyze market trends, customer demand, competitor activity,



and pricing movements.

· Prepare sales plans, forecasts, market reports, and periodic business reviews.

· Coordinate with internal departments including supply chain, finance, operations, and marketing for execution excellence.

· Lead, review, and develop regional sales teams where applicable.

· Ensure reporting discipline, collections control, and commercial compliance.

Candidate profile

· MBA preferred from a recognized institution.

· 6–12 years of relevant experience in channel sales or regional sales roles.

· Must have worked in tiles, sanitary, architectural hardware or related building-material industries.

· Strong track record in dealer / franchise appointment, channel development, and target delivery.

· Experience in secondary sales-led business models is essential.

· Demonstrated ability to drive influencer engagement and market activation programs.

· Experience in Hyderabad / Telangana / AP market preferred.

· Strong communication, negotiation, planning, and market development capabilities.

Key performance indicators

· Sales target achievement.

· Secondary sales growth.

· Dealer / franchise additions and activation.

· Channel throughput and outlet productivity.

· Influencer engagement effectiveness and event outcomes.

· Market coverage expansion.

· Collections and receivables control.

· Team effectiveness and execution quality.

📌 Regional Sales Manager (Secunderabad)
🏢 IndiFrame
📍 Secunderabad