Job DescriptionJob Description – Regional Sales Leader (West)

NMumbai / Maharashtra

nELV System Integration | Electronic Security | Fire & Life Safety | Smart Buildings |

NReporting To

nNational Sales Director

NRole Summary

nThe Regional Sales Leader will be responsible for driving business growth, market expansion, strategic account management, and revenue generation across the Western Region. The role requires a seasoned sales professional with extensive experience in the System Integration industry, managing large-scale ELV and technology infrastructure projects across commercial, industrial, healthcare, hospitality, government, data centre, and infrastructure sectors.

NThe incumbent will lead regional sales operations, develop key customer relationships, collaborate with consultants and PMCs, and ensure achievement of sales and profitability targets.

NKey Responsibilities

nBusiness Development & Revenue Growth

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- Develop and execute regional sales strategies to achieve annual revenue and profitability objectives.
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- Generate new business opportunities for ELV and Integrated Security Solutions.
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- Drive order booking targets and maintain a robust sales pipeline.
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- Identify and penetrate new markets, verticals, and strategic accounts.
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nStrategic Account Management

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- Build and maintain relationships with corporate clients, developers, consultants, architects, PMCs, EPC contractors, and government agencies.
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- Engage with CXOs, project stakeholders, and decision-makers to position integrated solutions.
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- Drive customer retention and account expansion initiatives.
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nSolution Selling

NPromote and sell integrated solutions including:

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- CCTV SurveillanceSystems
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- Access Control Systems
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- Fire Detection & Alarm Systems
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- Public Address & Voice Evacuation Systems
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- Building Management Systems (BMS)
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- Networking & StructuredCabling
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- Data Centre Solutions
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- Video Analytics & AI-Based Security Solutions
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- Perimeter Security Systems
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- Smart Building Technologies
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nTeam Leadership

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- Lead and mentor Business Development Managers, Key Account Managers, and Sales Engineers.
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- Conduct regular sales reviews and performance evaluations.
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- Build a high-performance sales culture focused on accountability and results.
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nTendering & Commercial Management

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- Collaborate with Pre-Sales and Engineering teams for solution design and proposal preparation.
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- Participate in commercial negotiations and contract finalization.
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- Ensure profitability and compliance with organizational policies.
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nMarket Intelligence

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- Monitor market trends, competitor activities, pricing structures, and emerging technologies.
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- Develop strategic plansto enhance market share across the region.
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nCross-Functional Collaboration

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- Work closely withProjects, Procurement, Operations, Finance, and Service teams to ensure seamless project execution and customer satisfaction.
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nEducational Qualification

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- Bachelor's Degreein Engineering (Electrical, Electronics, Telecommunications, Instrumentation, IT, or related discipline).
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- MBA (Marketing / Sales)preferred.
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nExperience

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- 12–18 years of experience in ELV System Integration, Electronic Security, ICT Infrastructure, or Building Technology solutions.
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- Minimum 5 years in a leadership role managing regional sales operations.
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- Proven experience handling annual business volumes of ₹50–100 Crores or higher.
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- Strong network among consultants, PMCs, EPC contractors, developers, and enterprise clients across Western India.
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nRequired Competencies

NTechnical Competencies

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- ELV Systems Knowledge
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- Solution Selling
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- Tender Management
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- Contract Negotiation
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- Commercial Acumen
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- CRM Management
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- Project Sales
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NLeadership Competencies

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- Strategic Thinking
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- Team Building
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- Customer Centricity
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- Influencing & Negotiation
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- Business Planning
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- Decision Making
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- Stakeholder Management
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nKey Performance Indicators (KPIs)

NFinancial

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- Revenue Achievement (%)
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- Gross Margin Achievement
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- Order Booking Value
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- Regional Profitability
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nSales

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- Recent Customer Acquisition
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- Conversion Ratio
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- Pipeline Coverage Ratio
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- Forecast Accuracy
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- Key Account Growth
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nOperational

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- Collection Efficiency
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- Customer Retention Rate
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- Proposal-to-Order Conversion
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- Project Handover Success Rate
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nLeadership

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- Team Productivity
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- Employee Retention
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- Succession Readiness
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- Sales Team Capability Development
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nPreferred Candidate Profile

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- Strong understanding of the System Integration business model.
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- Experience working withleading ELV/System Integration organizations.
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- Proven ability to manage large and complex solution sales cycles.
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- Excellent communication, presentation, and negotiation skills.
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- Willingness to travel extensively across the Western Region.
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nCompensation

nBest-in-industry fixed compensation along with performance-linked incentives, leadership bonus, medical insurance, travel reimbursement, and other benefits as per company policy.

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