> Key Purpose of the Role:

This role is to support B2B E-Commerce platform, Supply & Rural Business Unit to achieve its goals at regional level by implementation of marketing plans for new lead generation, subscriber engagement and retention, while establishing a solid brand presence in markets.

Responsibilities 1. GTM implementation and building regional development plan for Industrial and Rural counterparts (Buyers, Sellers & partners)

- Lead generation, lead qualification and engaging with the current stakeholders for all business units

3.

Market

Development with Branding, Campaigns, Activations and on ground team capacity development

4.

Market

Intelligence & Analysis Reporting This profile will look after marketing support to both the Business Units Rural Supply BU & E-Business BU as well. > GTM implementation and building regional development plan for Industrial and Rural counterparts (Farmers, Partners, Buyers, & Sellers):

- Implement the devised marketing strategy for market growth at regional level, ensure adherence to the processes and reporting – for Rural Supply & E-Business BU
- Provide sales tools, pitch decks, brochures, and enablement material
- Support account-based marketing and key account initiatives
- Closely co-ordinate with Sales, Inside Sales, Customers Success teams to deliver integrated marketing campaigns - for Rural Supply & E-Business BU
- Enable regional and BU teams with localized marketing support
- Budget ownership and optimization
- Continuous improvement of marketing processes and playbooks > Lead generation,



lead qualification and engaging with the current stakeholders for all business units:
- Generate qualified leads / subscribers / participants for the BU funnel
- Lead nurturing through various online and offline tools Email sequences & video marketing, Newsletters & Webinars
- Support onboarding of farmers, Partner, Sellers, Buyers and manufacturers into the BiofuelCircle platform
- Follow and implement lead generation module and monitor it for its success on business revenue generation > Market Development with Branding, Campaigns, Activations and on ground team capacity development:
- Plan and execute integrated marketing campaigns aligned to BU targets
- Own campaign calendar: digital, field, events, community, partnerships
- Conduct meetings, presentations, and platform demonstrations for E Business BU
- Case studies & testimonials, Value Demos for moving leads further towards conversion for E-Business BU
- Marketing initiatives, sales promotions, product promotions to engage customer base for Rural Supply BU > Market Intelligence & Analysis:
- Define BU-level marketing KPIs and success metrics
- Track ROI on campaigns, channels, and initiatives
- Measure campaign effectiveness and optimize based on outcomes
- Conducting regular customer feedback surveys, customer forums and interviews to gather customer insights
- Keep track on required market research, competitor details and initiate required market studies to generate insights and derive actionable
- Maintain accurate CRM records and activity reports

📌 Regional Marketing Executive (Vijayawada)
🏢 Biofuelcircle
📍 Vijayawada