Key Responsibilities The role has the following key deliverables:
- Execution Excellence:
- Drive regional expert category activations and above category initiatives to deliver overall business objectives with the help of HO expert marketing and RESM+ ZESMs in the Region.
- Own brand wise expert Activation NFRS budget for the region, track spends and drive accountability for key regional NFRS inputs.
- Digital Acumen to drive HHP KPIs for the region-registrations and engagement metrics like No of Pages- browsed, time spent etc.
- Build and scale creative partnerships with focus expert audience at scale- dentists, paeds, GP/CPs and pharmacies.
- Deliver expert detailed portfolio topline & build operating rhythm around core commercial cycle- be the custodian of expert cover guide from HO to Region and customization and allocation to ZESMs
- Build operating rhythm around entire core commercial cycle deliver FC accuracy at region level within agreed limits for expert detailed brands
- Ensure seamless adoption of Power BI dasboards, Veeva for analytics to track ROI for expert activation spends, activity wise.
- Partner with SFE team for monthly/quarterly inputs reconciliation as well as partnering for new initiatives like Exceed.AI
- Strategic Thinking: Building our brand love with customers & consumers through best-in-class visibility & impactful activations across relevant environments like in-clinics, in-hospitals and pharmacies.
- Stakeholder Management: Work with HO Expert marketing teams, Regional Expert and GT sales team to deliver the required objectives on growth, activations, visibility and expert KPIs like Rxbers, Rx share, BRMO
- Capability Building: Work with HO expert team, training teams & expert RLT to build region reps capability & develop talent pipeline for better succession planning.
Minimum Level of Job-Related Experience Required
- 8+ years of which at least 2 years will be as a first line sales manager in consumer/pharma industry. It would be preferred if the incumbent is handling similar role.
📌 Regional Expert Activation Manager (Mumbai)
🏢 Haleon
📍 Mumbai