Job DescriptionJob Responsibilities

NPlanning

n● Understand the client requirements and deliverables for the proposed marketing and communication strategy and execute to meet the KPIs

N● Plan and briefing of work management across the mediums and teams and partners

N● Establish clarity in communication and briefing amongst clients, partners, and the team members at the initial level for minimum miscommunication

N● Standardization and Management of all important documents and information required across verticals

NExecution

n● Understand the industry of the client and approach to get to media campaign outcomes

N● Ability to pitch press release and feature ideas to the relevant media, to interest them in covering the clients' stories

N● Ability to build clientrelationships and maintain a network of media contacts including journalists and industry spokespeople

N● Ability to write press releases, articles, blogs and the required content pieces

N● Work as part of the Brand Communications teams to deliver the larger mandate (beyond just PR) through consistent brand message across

N● Manage the needs of theclient and their accounts

N● Contribute to team meetings,



liaising and update clients on the activities undertaken

N● Play the role of back to the larger Brand Communications team on the mandate when needed Soft Skills

NDisciplined with time andcommitments Solution oriented and rational decision maker

NAbility to take and give feedback rationally,Prioritization of tasks

NAbility to grasp aligned sector/s

NWell-read with an interest and opinion on subjects

NHard skills and qualifications

NFlexible to work within the provided resources and maintain quality

NHolistic understanding ofBrand Communications

NAbility to multitask, be solution oriented and operate with team in a rapid-paced environment while maintaining strong attention to detail

NExcellent writing and speaking communication skills

NAbility to understand therequired story pitch points for achieving objectives of the brand

NHave a good media relation skillset

NAbility to manage multiple projects

NKeeping updated with current PR trends and tools

NBachelors/Masters in marketing, communication, business or other relevant field

📌 Public Relations Specialist (Alibag)
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