Job DescriptionKey Responsibilities

N

n
- Manage end-to-endplanning, execution, optimization, and reporting of programmatic campaigns through DV360.
N
- Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.
N
- Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.
N
- Monitor campaign performance, pacing, and budgets to achieve client KPIs.
N
- Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.
N
- Manage PMP, Open Auction, and Programmatic Guaranteed deals.
N
- Implement conversion tracking and ensure accurate campaign measurement.
N
- Analyze campaign data and provide actionable insights and recommendations.
N
- Collaborate with internal teams and clients to ensure seamless campaign delivery.
N




- Stay updated with industry trends, platform updates, and programmatic best practices.
N

nRequired Skills

N

n
- Strong hands-on experience with DV360 and programmatic media buying.
N
- Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed.
N
- Experience managing Display, Video, YouTube, and Performance campaigns.
N
- Robust knowledge of audience targeting, bidding strategies, and campaign optimization.
N
- Experience with conversion tracking, attribution, and performance measurement.
N
- Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).
N

📌 Programmatic Manager-Dv360 (India)
🏢 LS Digital Group
📍 India