Role Profile:

- Drive the end-to-end product lifecycle across the CME and Refinance verticals, including conceptualization, implementation, monitoring, and continuous enhancement of products and schemes.
- Develop, launch, and monitor various business schemes, structured finance programs, and product initiatives to drive portfolio growth and profitability.
- Ensure successful implementation of structured finance schemes through close coordination with RMs, SHs, and ZHs.
- Drive product profitability and monitor portfolio performance through regular analysis of business trends, yields, asset quality, and product-wise profitability.
- Conduct competitor benchmarking, market intelligence, and industry analysis to recommend recent product offerings, pricing strategies, and business opportunities.
- Recommend product policy enhancements and process improvements based on market trends, customer insights, and field feedback.
- Lead digital process improvements and automation initiatives to enhance operational efficiency, customer experience, and TAT.
- Scrutinize, evaluate, and onboard DSAs across PAN India within defined TAT while ensuring adherence to organizational policies and regulatory requirements.
- Manage DSA lifecycle activities including agreement execution, renewals, modifications, and compliance documentation.
- Monitor DSA performance through periodic business reviews in coordination with Sales and Collections and recommend corrective actions to improve productivity and portfolio quality.
- Resolve DSA-related disputes, operational issues, and grievances to maintain strong and productive business relationships.




- Drive PAN India coordination with Relationship Managers to improve DSA sourcing productivity, business quality, and channel effectiveness.
- Develop and strengthen PAN India OEM and dealer network by coordinating with Product Heads, Finance Heads, manufacturers, and other strategic partners while maintaining long-term business relationships.
- Establish local-level dealer tie-ups across India and negotiate sourcing fees wherever Head Office-level MOUs are not in place.
- Ensure realization and recovery of sourcing fees for all eligible assets funded under the CME vertical.
- Generate Product MIS, dashboards, business analytics, and management reports to support strategic decision-making and periodic business reviews.
- Ensure adherence to defined Service Level Agreements (SLAs) across Sales, Sales Coordination, Credit, Operations, Booking, Disbursement, and Repossession Sale processes and resolve deviations through cross-functional coordination.
- Coordinate Repo Sale activities through RMs, Sales Heads, Dealers, and Brands while ensuring timely approvals, asset release, and issuance of NOCs.
- Support collections for critical cases by coordinating with Business and other internal stakeholders whenever required.
- Design and implement sales incentive programs, rewards, and recognition initiatives in coordination with HR to drive channel engagement and business performance.

Function: Sales & Marketing

Skills:Qualifications: Master in Business Administration in Finance/Marketing

Experience: Minimum 10 years of experience in Business Finance, Channel sales with focus on Construction & Mining Equipment Financing

Others:

📌 Product & Program Manager,Gurgaon (India)
🏢 SREI Infrastructure Finance
📍 India