Description What You'll Do Go-to-Market Strategy Define and execute GTM plans for driving Informatica growth through product launches, new features, and market expansions

Partner with sales and product management to shape sales plays and sales programs based on market and customer insights

Develop launch tiers and coordinate cross-functional readiness across Sales, Marketing, Support and Renewal teams Positioning & Messaging Craft differentiated positioning and value propositions for target personas, segments and industries

Develop and maintain a messaging framework that spans the full buyer journey

Translate technical capabilities into clear, customer-centric advantages Sales Enablement Create high-impact sales tools including pitch decks, battlecards, one-pagers, demo scripts, and objection handling guides

Develop and deliver training to equip Sales and SE teams with the knowledge to win

Partner with Revenue Enablement on onboarding and continuous learning programs Market & Competitive Intelligence Conduct ongoing competitive analysis and maintain up-to-date battlecards

Synthesize customer research, win/loss data, and analyst insights to inform strategy

Identify emerging market trends and communicate implications to leadership Demand Generation Support Partner with Demand Gen to develop campaign strategy, messaging, and content for activation

Define audience segmentation, targeting criteria, and key proof points per segment





Measure and optimize campaign performance in collaboration with Marketing Ops What We're Looking For Required Qualifications 5+ years of product marketing experience, ideally in B2B SaaS or enterprise software

Proven track record of executing successful GTM strategies and product launches

Strong ability to translate technical concepts into clear business value

Exceptional written and verbal communication skills

Experience collaborating with Sales, Product, and Demand Gen teams

Data-driven and outcome focused mindset with the ability to measure and report on marketing impact Preferred Qualifications Experience marketing to enterprise buyers and navigating complex sales cycles

Familiarity with CRM, data, AI, or platform products

Background in data management and competitive intelligence

Experience with Salesforce, Slack, and GTM tools Success Metrics Pipeline influence and contribution from PMM-supported campaigns

Sales win rate improvement in targeted segments

Launch readiness scores and Sales enablement adoption

Competitive win rates vs. key rivals

Content engagement and utilization rates Why This Role High visibility and direct impact on revenue and growth

Collaborate with world-class product and go-to-market teams

Opportunity to shape the narrative for a market-defining product

Fast-moving environment that values bold thinking and execution

📌 Product Marketing Manager MDM (Bengaluru)
🏢 SalesForce-ad
📍 Bengaluru